PPC

  Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly.    So, what is PPC? In basic terms, PPC is when an advertiser pays for an advertisement each time […]

It’s a given that any business will get phone calls. The challenge, of course, is to capture the data from every phone call so you can use it to grow your business.  The solution? Call tracking and call tracking software. In this article, we will explain call tracking, how it works and what data it

There’s writer’s block, and then there’s copywriter’s block that stops you from creating your next catchy Instagram ad. How do you keep coming up with all those witty captions, snappy CTAs, and stunning visuals time after time? You can refill your creative tank by exploring clever Instagram Ad examples that other businesses, not necessarily from

Even in 2022, Facebook hosts 1.6 billion daily users with a 6.89% increase year-over-year. They’re still the undisputed kings of social media, and they have one of the most sophisticated ad management systems to boot.  Running Facebook Ads is great for two reasons: they’re laser targeted for custom audiences, and they tend to be cheaper

If you’re hesitant about using PPC campaigns, here’s a fun fact – traffic from PPC ads yields 50% more conversions than organic advertising. Not only that, but the Google Advertising Network reaches 90% of internet users. These stats prove that PPC campaigns are still well worth the investment, especially when combined with an optimized sales

Who: Local Coffee Shop What: They were running ads in the past, burning thousands of dollars per month for their old ad team to just be running a “reach campaign”.  That’s right, they paid to only be seen by impressions, not actually having people take action.  Solution: We decided they needed a solid direct response

Billboards were a revolution in advertising, used as far back as the 1830s and growing immensely since then. About 160 years later, on October 27th, 1994, AT&T revolutionized the concept of billboard advertising. They purchased a rectangular piece of ad space on HotWired.com, effectively inventing the display ad and bringing the billboard concept to the

When done correctly, pay-per-click (PPC) advertising with Google Ads can provide a 200% ROI and boost your brand awareness by 80%. Why’s that? It’s because your search ad will jump to the top of page one of Google’s SERPs – all without having to rise in the rankings organically through SEO.  However, writing effective Google

Facebook Ads have proven to be effective for businesses of all sizes. But a recent privacy upgrade on Apple devices may be putting those campaigns at risk.  Many mobile devices and web browsers are now revising their policies to prevent users from being tracked across devices or pages unless they opt-in first. For businesses advertising

Did you know that you can have Google automatically split test your ad copy for you? Did you also know that more than 80% of global businesses trust Google Ads for PPC campaigns? By using Google’s Responsive Search Ads (RSA) in your SEO digital marketing strategy, you can load up multiple variations of headlines &