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Now that online advertising has matured, it’s hard to stand out and grab a customer’s attention. In fact, 763 million+ internet users now use ad blockers. Content marketing can help. The problem is you need to play the SEO game to get eyes on your content. If your site doesn’t show up in search, how […]
The Ultimate Guide to Native Content Read More »
There’s writer’s block, and then there’s copywriter’s block that stops you from creating your next catchy Instagram ad. How do you keep coming up with all those witty captions, snappy CTAs, and stunning visuals time after time? You can refill your creative tank by exploring clever Instagram Ad examples that other businesses, not necessarily from
10+ Effective Instagram Ads Examples and Tips on How to Track Your Competitors’ Ads Read More »
Even in 2022, Facebook hosts 1.6 billion daily users with a 6.89% increase year-over-year. They’re still the undisputed kings of social media, and they have one of the most sophisticated ad management systems to boot. Running Facebook Ads is great for two reasons: they’re laser targeted for custom audiences, and they tend to be cheaper
How to Avoid Common Facebook Ad Mistakes Read More »
If you plan to take your business online, then the first thing you may want to focus on is the ranking of your website on the search engine result page (SERP). This is a major factor if you’d like to be found by your customers online. After entering your query on Google, how many listings
How to Outrank Your Competition on Google Read More »
If you’re hesitant about using PPC campaigns, here’s a fun fact – traffic from PPC ads yields 50% more conversions than organic advertising. Not only that, but the Google Advertising Network reaches 90% of internet users. These stats prove that PPC campaigns are still well worth the investment, especially when combined with an optimized sales
How to Develop a Winning PPC Strategy for More Leads and Conversions Read More »
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal. https://www.searchenginejournal.com/google-brings-optimization-score-to-performance-max-campaigns/457613/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips
Who: Local Coffee Shop What: They were running ads in the past, burning thousands of dollars per month for their old ad team to just be running a “reach campaign”. That’s right, they paid to only be seen by impressions, not actually having people take action. Solution: We decided they needed a solid direct response
Imagine asking a shop assistant for a blue tie and receiving a pair of purple flip-flops instead. You’d definitely feel that they didn’t understand what you were looking for. Consumers experience similar confusion when they search for a specific item and see ads that have nothing to do with their search intent. Google wants its
Google Ads Quality Score: How to Improve Your Ads and Start Spending Less Read More »
Billboards were a revolution in advertising, used as far back as the 1830s and growing immensely since then. About 160 years later, on October 27th, 1994, AT&T revolutionized the concept of billboard advertising. They purchased a rectangular piece of ad space on HotWired.com, effectively inventing the display ad and bringing the billboard concept to the
4 Display Ads Examples to Inspire Your Own Read More »
If you’re like most small to medium-size business owners out there, you’re looking for reliable ways to widen your reach and grow your operations. Yet, you’ll probably have trouble finding a cost-effective way to introduce your brand to a new audience if you aren’t leveraging online search. Speaking of the internet, more and more consumers
How to Attract Potential Customers With Google Search Ads Read More »
When done correctly, pay-per-click (PPC) advertising with Google Ads can provide a 200% ROI and boost your brand awareness by 80%. Why’s that? It’s because your search ad will jump to the top of page one of Google’s SERPs – all without having to rise in the rankings organically through SEO. However, writing effective Google
8 Tips To Write Amazing Google AdWords Copy Read More »
Facebook Ads have proven to be effective for businesses of all sizes. But a recent privacy upgrade on Apple devices may be putting those campaigns at risk. Many mobile devices and web browsers are now revising their policies to prevent users from being tracked across devices or pages unless they opt-in first. For businesses advertising
Facebook Ads In A Post iOS14 World—Are They Worth It? Read More »
Did you know that you can have Google automatically split test your ad copy for you? Did you also know that more than 80% of global businesses trust Google Ads for PPC campaigns? By using Google’s Responsive Search Ads (RSA) in your SEO digital marketing strategy, you can load up multiple variations of headlines &
What Are Responsive Search Ads? (And How They Work) Read More »
If you stumbled upon this blog by accident you’re probably expecting a discussion about what’s better: chocolate chip or oatmeal raisin? But, unfortunately, that’s not what you’re going to get. Sorry. To be clear: those kinds of delicious cookies aren’t going anywhere. What we’re talking about is those little pieces of data you’re periodically told
How Will Digital Marketing Change Without Browser Cookies? Read More »
Google Ads (formerly known as Google AdWords) first came on the scene over 20 years ago. The internet landscape has changed a lot since then. Online advertising is more competitive and more complex than it used to be. You have more ad networks and marketing strategies to choose from. With all the changes, are Google
Are Google Ads Worth It in 2022? The Latest Data (and Expert Advice) Read More »
Google processes around 40,000 searches every second. Naturally, a lot of those searches are people looking to buy things — creating tons of opportunities to advertise on the search engine. But you can’t appeal to every last Internet user. Your best bet is to hone in on the searchers who are most likely to buy
Guide to Google Ads Search Targeting Read More »
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective
How to use SEO for a great ABM strategy Read More »
30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360
2022 Search ads 360 update: What you need to know Read More »
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details
Here’s what an ROI-worthy search advertising budget looks like in 2022 Read More »
Looking to get started advertising on Google? Google Ads is a useful paid tool for digital marketing that can be used to boost traffic and conversion rates. Google Search ads are paid search results shown with regular search results. When someone searches on Google, the results shown on the front page are authoritative pages (based
How To Create a Google Ads Account Read More »
When you’re spending several dollars or more per click in a paid search campaign, you want to make sure that your ads reach the right people. Otherwise, you’re just wasting ad spend. So how can you put your ads in front of interested prospects? How can you increase your clickthrough rate and drive more sales?
The Definitive Guide to Negative Keywords in 2022 Read More »
Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new data inputs, and perform human-like tasks, while relying on deep learning and other technologies to optimize over time. It sounds complex, but AI is rapidly giving way to marketing innovations that expand reach and engagement exponentially for businesses of all types.
How Artificial Intelligence (AI) Can Evolve Your Marketing Strategy Read More »
With more consumers shopping on the internet than ever before, new businesses must look to the web to market themselves. But it can be hard to know where to start. Online advertising platforms like Facebook Ads and Google Ads can help you reach new customers with targeting that traditional marketing can’t match. But without experience,
Google Ads vs Facebook Ads: Which One is Right For Your Business Read More »
Digital analytics from your website provides some of the most useful information available in understanding how to market to your target audience. In fact, a Deloitte study cited by Forbes states that of business respondents, 49% say that analytics helps them make better decisions. Google Analytics, in particular, provides critical tools for understanding your users
Using Google Analytics to Market to Your Target Audience Read More »
30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort with handing the keys to the kingdom over As a long-time skeptic myself, I make the argument for automating core components of search campaigns and
How you can embrace paid search automation to maximize outcomes Read More »
