Podcasts

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO Strategist at Searchmetrics, and Ben sit down together to give 5 SEO predictions for 2022. Google caught the community by surprise on multiple occasions this year, and with that in mind, they […]

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO strategist at Searchmetrics, and Ben reflect on trends in SEO for Black Friday. With online retailers offering earlier deals and the shopping season prolonged, does Black Friday still exist? eCommerce sales did

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO strategist at Searchmetrics, joins Ben for a recap of the year in regards to Google’s legal troubles. There is a growing demand for a fair and competitive ecosystem from governments and other

         GUESTS & RESOURCES Patty Johnson: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Welcome to eCommerce SEO week of the Voices of Search Podcast with Patty Johnson, senior content marketing manager at Searchmetrics. Patty and Ben review key takeaways from Searchmetrics’ latest eCommerce study. Today, they take a look

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Searchmetrics SEO Strategist Jordan Koene and Ben discuss Google’s page speed update. The update is anticipated to offer a reliable view of how websites perform in the market as well as in relation to their

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, and Ben have a conversation on Google’s latest investment in TV ad campaigns. What is the significance of Google showcasing its evolvement into a marketplace? Jordan and

         GUESTS & RESOURCES Boris Wartenberg: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: In the final episode of how-to week, Boris Wartenberg, SEO specialist at Searchmetrics, rejoins Ben to wrap up their conversation about the subtleties of crafting how-to content. After coming up with how-to content, how can you

         GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Tyson Stockton, leading expert SEO consultant and advisor at Searchmetrics, joins Ben for the September edition of Winners and Losers. With Google constantly reinventing its SEO strategy, who managed to stay in the loop this past

         GUESTS & RESOURCES Tom Wells: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: SEO and content marketing consultant at Searchmetrics, Tom Wells, and Ben wrap up their conversation about the changes in SEO data sources. There is a fine balance to making larger perspectives out of big data and

         GUESTS & RESOURCES Tom Wells: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Tom Wells, SEO and content marketing consultant at Searchmetrics, joins Ben to discuss changes in SEO data sources. We are continuously confronted with technological developments in optimizing websites. Tom and Ben dive into why web performance

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO strategist and advisor to Searchmetrics, joins Ben Shapiro to discuss Google’s recent use of AI to alter site links. Titles are not as distinctive as SEOs intend, and Google is facing backlash.

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Searchmetrics’s SEO strategist Jordan Koene joins Ben Shapiro to break down the SEO winners and losers of the month of August. As Google still fleshes out 2021 updates, who is making the most of change

         GUESTS & RESOURCES Sarah Presch: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Wrapping up International SEO Week, Sarah Presch — senior customer marketing manager at Searchmetrics — discusses settling into a different market, redirecting attention, and maintaining consistency. How and what should you optimize when going international? What

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Today, Jordan Koene, SEO Strategist and Advisor to Searchmetrics, and Ben Shapiro continue their conversation on the Google and Shopify partnership. What does the integration mean for data exchange? And what is the value of

           GUESTS & RESOURCES Jordan Koene: Website // LinkedIn Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Today on the Voices of Search podcast, Jordan Koene and Tyson Stockton of Searchmetrics join Ben to give advice on post-site migration steps you should be taking. What does the process of

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Ben Shapiro and Jordan Koene, SEO strategist and advisor to Searchmetrics continue the conversation about the latest updates in search. Today, Ben and Jordan sit down to have a chat about Google’s attack on spammy

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Benjamin Shapiro meets with Jordan Koene, SEO Strategist and Advisor to Searchmetrics to see who’s making waves in the SEO world. They review the winners and losers, movers and shakers and assess how the busy

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Jordan Koene, SEO Strategist and Advisor at Searchmetrics, joins Benjamin Shapiro to talk about the latest Google Core Algorithm update. The roll-out of the June Core update is something that every SEO has been anticipating,

         GUESTS & RESOURCES Kathy Brown: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Semantic search aims to improve the quality and relevance of research results but displaying results not only based on exact search terms but also the meaning and context of the search query and getting a better

         GUESTS & RESOURCES Marcus Tober: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Benjamin Shapiro and Searchmetrics’ Founder and Chief Evangelist Marcus Tober discuss the recent Study conducted investigate the impact of Core Web Vitals on website ranking, the current winners and losers and what developers need to

         GUESTS & RESOURCES Marcus Pentzek: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Welcome to the China Series on the Voices of Search Podcast with Benjamin Shapiro and Marcus Pentzek. In this series we’ll be exploring breaking into the Chinese market, from assessing whether its the right move

         GUESTS & RESOURCES Tyson Stockton: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Welcome to SEO Reporting Week on The Voices of Search Podcast. This 5-part series covers everything you need to know about how to evaluate and communicate your SEO performance. Tyson Stockton, Vice-President of Services at Searchmetrics,

         GUESTS & RESOURCES Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he concludes the two-part episode with Searchmetrics’ Senior SEO Strategist Karl Kleinschmidt. Together they chat about understanding field data vs. lab data. Ben and Karl address additional questions around understanding lab vs.

         GUESTS & RESOURCES Karl Kleinschmidt: LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he kicks off a two-part episode with Searchmetrics’ Senior SEO Strategist Karl Kleinschmidt. Together they chat about optimizing your Core Web Vitals.  Karl talks about his journey around Core Web Vitals. One