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Online visibility is a must for any business in today’s age, as research shows that over 60% of consumers will disregard a business if they can’t find it online. This reinforces the need for search engine optimization (SEO) campaigns so that your content can reach the top of the SERPs (search engine results pages). Yet, […]
5 Steps to Optimize Web Content Like an SEO Expert Read More »
Why should you put together an SEO strategy for your website? For one, 67.6% of all clicks go to the first five organic results on search engines. So if your content isn’t optimized to penetrate the top 5 for keywords related to your niche, you’ll have a hard time generating more organic traffic. Beyond that,
10 On-Page SEO Strategies for Better Search Engine Rankings Read More »
Many people overlook the value of optimizing existing blog posts. As the classic adage says, out with the old and in with the new, right? In reality, old posts are arguably the best to optimize. It’s because you have the added benefit of 20/20 hindsight. Since the content is already there, you can now identify
How to Re-Optimize Your Old Blog Posts To Boost Traffic Read More »
Search engine optimization (SEO) is vital for every marketing campaign, and most marketers and businesses know it. According to a 2021 study, 69% of marketers invested in SEO, and 75% said their SEO tactics were effective at helping them fulfill marketing goals. But every marketer isn’t an SEO expert or even proficient in the field.
What is an SEO Specialist? Here’s What You Need to Know Read More »
Google’s featured snippets account for 35.1% of all clicks in the organic search results. Moreover, a featured snippet is like a golden ticket to the very top of the SERPs – even above position one. This mythical no-man’s land goes by the name position zero since it appears above the organic results. If you’ve ever
Optimize for Featured Snippets to Obtain Position Zero Read More »
One of the most common mistakes we see in SEO is trying to optimize the homepage for every keyword you want to rank for. This can dramatically reduce your ability to rank for what you want to – AND can even hurt your rankings. Here are some reasons why you shouldn’t focus on homepage
Why You Shouldn’t Rank Your Homepage (And What To Do Instead) Read More »
How often do you review your web copy? It’s easy for web copy to become stale or outdated. Your web copy needs to be periodically refreshed to ensure it’s performing at its best, and this becomes challenging as your site grows and you continue adding new sales pages. Search trends are in constant flux and
4 Reasons to Routinely Optimize Your Web Content Read More »
Want to increase your sales and rankings at the same time? If so, you should consider giving the sales pages of your website a tune-up. Maybe you don’t have a sales page on your website. Or maybe your sales page needs some work. An incomplete or non-existent sales page is going to hurt your sales.
The Anatomy of a Killer Sales Page: Boost Traffic & Conversions! Read More »
