On-Page SEO

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H1 heading tags: How to correctly use H1 in SEO

H1 heading tags: How to correctly use H1 in SEO

H1 heading tags have been used for search engine optimisation purposes for decades now. It is among the first things that SEOs started using to highlight important keywords and inform search engines what a web page is about. H1 heading tags are still used as one of the key things to optimize on a web […]

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Complete SEO Content Writing Guide for Effective Website Copy

Complete SEO Content Writing Guide for Effective Website Copy

Editor’s note: Some of this content was originally written by Dan Kern in 2015. We’ve revised it and added new context to adhere to modern SEO copywriting best practices.  Well-written, compelling online content is what persuades your customers to purchase your products above others. But they’ll never see that great content in the first place

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Identifying & Using Long Tail Keywords on eCommerce Websites

Identifying & Using Long Tail Keywords on eCommerce Websites

Is it worth targeting long tail keywords for eCommerce websites? Contrary to what search volume suggests, our answer is an unequivocal “yes.” eCommerce marketers tend to chase keywords with a high search volume. These higher volume keywords can get good, sometimes great, results — if you can beat the competition. Often, however, you end up

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