On-Page SEO

More often than not, we see web page titles around 55 to 65 characters in length. That is also the advice and recommendation that most SEO professionals share, i.e., to keep the meta title length around that mark. But there doesn’t seem to be any concrete official guidance by Google on what the page length

SEO is extremely dynamic. It is always evolving and changing.  SEO professionals need to stay up-to-date with all the news and recent algorithm updates to make sure they are making the right moves.  In addition, they also need to be able to see what’s coming in the future. This allows them to prepare for what’s

It is believed that Google has more than 200 search engine ranking factors. Google uses a combination of all or some of these search engine ranking factors to determine how each page should rank for each search query on the search engine results pages. However, we do not know what those 200 search engine ranking

Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and audience but also help generate MQLs and revenue. As you can guess, there is plenty that can go wrong. In this

Landing pages — generally used for promoting products and services — can be a bit difficult to rank. They are obviously different from SEO-driven, long-form blog posts. Blog posts are more informative and educational in nature. The focus is more about providing relevant information to readers and educating them about a topic. You have more

A website may have to be restructured or revamped for a variety of reasons: capturing new markets, repositioning, rebranding, etc. And while revamping or rebranding a website may seem harmless, it may have a significant impact on search engine rankings. It is important to note that a “revamp” could be a simple one (a simple