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9 Ecommerce Link Building Strategies That Actually Work

9 Ecommerce Link Building Strategies That Actually Work

What Is Ecommerce Link Building? Ecommerce link building is the process of getting backlinks to your ecommerce website with the purpose of increasing the search engine ranking of your online shop for keywords related to your products. Here is an example of what a link to an ecommerce store looks like: Why Are Links Important […]

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<div>What Are Backlinks in SEO? & Why They Are Important</div>

What Are Backlinks in SEO? & Why They Are Important

When you start learning SEO, one of the words you will often hear is “backlinks” or “incoming links”. Why? Because they still play an important role in SEO and rankings, especially regarding Google SEO. Backlinks are not easy to get, but websites with strong backlinks enjoy a higher level of Google trust, which translates to

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What Are The Different Types of SEO? (With Examples)

What Are The Different Types of SEO? (With Examples)

Search Engine Optimization, or SEO, is a complex process with several different types. All SEO types have the same goal: To optimize a website for greater visibility in search engines. It is important to understand that these SEO subsets are not different processes; they are just a way of breaking down a complicated process into

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What Is Off Page SEO? Top 10 Off-Page SEO Techniques

What Is Off Page SEO? Top 10 Off-Page SEO Techniques

In this post, you’ll learn what off-page SEO is, why it’s an important SEO process, and how to use off-page SEO techniques to boost your website rankings. What Is Off-Page SEO? Off-page SEO refers to techniques you can use to improve the ranking of a website on the search engine results pages (SERPs). It involves

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15 On-Page SEO Techniques (Basic and Advanced)

15 On-Page SEO Techniques (Basic and Advanced)

In this post, you’ll learn everything there is to know about on-page SEO. Follow these techniques whenever you publish a new post and improve your search engine rankings. What is On-Page SEO? On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. The ultimate

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Link Juice 101: What it is, and How to Get High-Quality Link Juice

Link Juice 101: What it is, and How to Get High-Quality Link Juice

“Link juice” is slang in the search engine optimization (SEO) world for how authority and value we get from any external link (also known as backlinks) pointing to our websites. They are essential to ranking your website since they have an impact on your visibility and reach on search engine results pages (SERPs). Understanding what

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Link Building 101: Fact or Fiction?

Link Building 101: Fact or Fiction?

Building a strong link profile has become a cornerstone of effective SEO. Top-ranking Google employees and industry studies have confirmed the importance of links pointing to your site. But if only it were as simple as gathering thousands of backlinks using any tactic possible. Unfortunately, not all backlinks are created equal. The complexity of link-building

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How content benefits your business (and what to do)

Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every aspect of your business. In this blog post, we take a look

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What makes a content marketing strategy successful?

What makes a content marketing strategy successful?

According to statistics, 91 percent of B2B online marketers use content marketing in some way, shape, or form to reach their potential and existing customers. However, a study by Marketing Profs and the CMI reveals that 63 percent of online businesses do not have a documented content strategy. As you can tell, a large percentage

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A beginner’s guide to recovering from core algorithm updates

A beginner’s guide to recovering from core algorithm updates

Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after.  While the demotion in search rankings is a big nuisance, you can recover from it if you keep your calm and take the right steps. In this blog

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How to use Google Alerts in online marketing

How to use Google Alerts in online marketing

Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the industry, what their competitors are up to, and identify any potential opportunities and areas of business

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The importance of structured data

The importance of structured data

Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively. Structured data is considered important for search engine optimisation. However, according to an estimate, approximately 50 percent of brands are still not using structured data.

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Bing’s Content Submission API allows instant indexing

Bing’s Content Submission API allows instant indexing

Bing has been testing its content submission API for a while; it was launched earlier this year. The API has finally come out of Beta and is not available to everyone. The Bing Content Submission API notifies Bing of any website changes in real time. Therefore, in theory, the API allows webmasters and content creators

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