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hreflang tags are a technical solution for sites with similar content in multiple languages. The owner of a multilingual site wants search engines to send people to the content in their language. Say a user is Dutch, and the page that ranks is English, but there’s also a Dutch version. You would want Google to […]
hreflang: the ultimate guide Read More »
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop
A must-have web accessibility checklist for digital marketers Read More »
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well
What is international SEO? Read More »
30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through the process
Multilingual SEO for voice searches: Comprehensive guide Read More »
This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add
The readability checks in Yoast SEO: a closer look with our linguists Read More »
