Mobile SEO

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A beginner’s guide to recovering from core algorithm updates

A beginner’s guide to recovering from core algorithm updates

Google’s core algorithm updates are not that uncommon. Google’s search algorithm can be updated multiple times a year, and it can leave many websites in tatters after.  While the demotion in search rankings is a big nuisance, you can recover from it if you keep your calm and take the right steps. In this blog […]

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The importance of structured data

The importance of structured data

Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively. Structured data is considered important for search engine optimisation. However, according to an estimate, approximately 50 percent of brands are still not using structured data.

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How to build Google Web Stories in WordPress

How to build Google Web Stories in WordPress

What do Instagram Stories, Facebook Stories, Snapchat Stories, and Twitter Fleets have in common? They are all so-called social media implementations of the same story idea. A story is a series of images or others types of content that belong together, and thus, tell a story. Visual storytelling is huge, and now the web has

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WordPress SEO: the definitive guide

WordPress SEO: the definitive guide

A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2021! WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box,” there’s much more that you can do to

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H1 heading tags: How to correctly use H1 in SEO

H1 heading tags: How to correctly use H1 in SEO

H1 heading tags have been used for search engine optimisation purposes for decades now. It is among the first things that SEOs started using to highlight important keywords and inform search engines what a web page is about. H1 heading tags are still used as one of the key things to optimize on a web

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How to improve your mobile site?

How to improve your mobile site?

Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience. In this SEO basics article, you’ll find an overview of what

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Mobile parity: does your site offer a singular experience?

Mobile parity: does your site offer a singular experience?

You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to

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