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As a business or brand owner, two thoughts trigger every step you take and every decision you make concerning your business and brand. These thoughts are: “how to make huge sales” and “how to do better than your competitors”, and these boil down to one thing – which is getting your Public Relations Tools right! […]
15 of the Finest Public Relations Tools for 2022 Read More »
According to recent research by HubSpot, 96% of customers stated that their interest in video increased after the pandemic. 9 out of 10 people prefer to watch marketing videos from businesses and brands in this digital era. If you are not doing email marketing by using videos, you miss a great opportunity. So, this is
How To Boost Your Email Marketing Campaigns Using Videos Read More »
Social media marketing has become a necessity for most businesses. Nowadays, unless you have a strong social media presence, you’ll have difficulty reaching users and getting them to engage with your brand. Although it isn’t difficult to create several profiles for your company on various social networks, unless you are active and manage to amass
7 Common Mistakes Brands Make While Working With Influencers Read More »
Let’s face it, crafting the perfect content marketing plan isn’t easy. You have to put countless hours into meticulous plotting before you’re ready to take the world by storm with quality content. But the benefits of an effective content marketing plan could be big for you. It could be your shot at taking your business
Try These 11 Top Content Marketing Tools Read More »
If your website loads in 3 seconds or more, you’ve already lost almost half your customers, with 79% saying they’ll never return. On top of all that, page load speed is an SEO ranking factor, which means Google will push your pages lower and lower on search results, making you impossible to find. As you can see,
How to Make Your Website Load Speed Lightning Fast Read More »
Abandoned carts. Crickets during launches. Warm leads that never convert. Not to mention the blood, sweat, and tears your team poured into every campaign for seemingly no reason. It’s enough to worry any brand. Brands rely on high traffic and conversions to not only stay afloat but to reach their long-term business goals. When brands
7 Retargeting Strategies to Acquire More Traffic & Convert more Leads Read More »
SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms from Google and others that evaluate their content. It drives organic traffic – visitors that arrive on your website through unpaid portals – and is one of the most valuable
The Pros and Cons of SEO Read More »
Social media has significantly and undeniably taken a big role in everyone’s lives nowadays. Look around, and almost everyone you know has at least one social media account. This is why it’s best to utilize social media to promote your Amazon business. Plugging your business will help you rank your Amazon products and gain traction
A Definitive Guide to Effective Social Media Strategies on Amazon Read More »
For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t see them. If you’re having trouble getting Google to show your pages in search results, chances are that you’re experiencing indexing issues. Here’s what these issues are and how to
Google Struggling to Index Your Website? Here’s Why Read More »
If an item is out of stock, a product page’s visibility in Google Search may suffer. If the item for sale is marked as out of stock on the retailer’s website, Google may restrict the visibility of the product page. During a recent Google Search Central SEO office-hours hangout, Google’s Search Advocate John Mueller mentioned
Out-Of-Stock Products May Affect Search Visibility, According to Google Read More »
To outsiders, PR may seem like a cakewalk. Just reach out and schmooze with journalists, influencers, and bloggers. And BAM, you get your coverage. But in reality, there is much more to being a PR professional than what first meets the eye. They’re constantly putting out fires and managing multiple moving parts, all while staying
The Best 7 Public Relation Tools Read More »
Trends are an interesting bag of tricks, with solid advice mixed in with sparkling new ideas that glitter like gold but don’t always carry the same weight. In this article, our SEO specialists in Melbourne are looking at what’s in store for this year – and what to ignore. #1 – EAT stays on top
#5 SEO Trends for 2022 That Actually Matter Read More »
It’s no secret that successful marketing requires a good understanding of your customers. After all, you can’t create content or design campaigns that appeal to your target audience if you don’t know who they are. But what about going beyond just understanding who they are? What about building relationships with them? In this comprehensive guide,
Relationship Marketing: A Comprehensive Guide Read More »
Selling products on social media naturally increased during the pandemic because many customers simply didn’t have a choice. But the long months of lockdown and the rising buying power of younger, social media-loving generations has created a lasting appetite for social selling. People are not buying on social media because they must or because it’s
It’s Time to Sell on Social Read More »
Image Source TikTok has become one of the most popular social media networks. It’s become appealing because of its huge number of users and the age of its creators and audience. 70% of creators’ ages are 13 to 24. That’s crucial for marketing purposes, especially if you want to reach younger generations. With the right
TikTok Marketing Tactics that Work Read More »
Read 4 minutes International women’s day is celebrated worldwide on March 8th to recognize the social, cultural and political achievements of women. This day brings to fore critical issues like gender parity and women empowerment. Besides, the day also reminds us of the importance of our female counterparts. Just imagine how the world will look
6 Best Women’s Day Marketing Campaign Ideas of All Time Read More »
It’s become a common occurrence for people in the digital marketing world to combine Local SEO and SEO together as if they are one. Local SEO and SEO can benefit both sides and help your business grow, however, they need to be approached in different ways. Local SEO focuses on sending signals to directories and
4 Key Factors That Affect Your Local SEO Read More »
How to Write Great Ad Copy Paid ads are a cornerstone of a solid digital marketing strategy, but many businesses struggle to get the returns they are looking for on the ads they’re utilising. The most common reason for this is poor ad copy. You have a limited amount of space to get your message
How to Write Great Ad Copy Read More »
If your business has an advertising and marketing plan, then a content strategy should form part of it. There are many benefits to investing in a content strategy, and the returns far outweigh the costs. In fact, research has shown that content creates approximately three times as many leads as traditional marketing, but costs 62%
A Quick Guide to Building Your Ecommerce Content Strategy Read More »
Social Media Basics to Get More Followers on Facebook – Quick Social media may be fun and creative, but it’s not easy. As social media marketing specialists, we have to stay on top of the latest trends and techniques 24/7, finding out what’s going viral, how content is affected by algorithms, new tools and features,
Social Media Basics to Get More Followers on Facebook – Quick Read More »
Read 5 minutes Valentine’s Day is a special occasion to express love and affection for your loved ones. Besides being the 4th largest shopping day of the year, Valentine’s week is for those who believe and celebrate the day of love and businesses that eagerly wait for this moment to garner loyal customers. Valentine’s Day
10 Best Valentine’s Day Marketing Campaigns Ever Read More »
#4 Digital Marketing Trends, Visions, and Strategies for 2022 Nothing in life is predictable, but despite all that, having a plan and a vision is still essential! In the best situations, it gives you a roadmap to reaching targets and setting priorities that really matter. In worst-case scenarios, it gives you a solid foundation that
#4 Digital Marketing Trends, Visions, and Strategies for 2022 Read More »
It’s Time to Get on the B2B Ecommerce Bandwagon! Ecommerce has long been associated with B2C rather than B2B, with everyday consumers turning to online retail to find what they need without leaving the comfort of home. But the reality is that B2B e-commerce is actually the far more powerful industry! In 2019, B2B e-commerce
It’s Time to Get on the B2B Ecommerce Bandwagon! Read More »
Instagram is quickly becoming one of the most popular platforms for brand and product promotion. It has more than 1 billion active users per month, nearly 2/3 of them aged between 18 to 29. It’s also an emerging app for online shoppers, with around 130 million Instagram users clicking on Instagram Shopping posts. If you’re
How to Research Competitors on Instagram Read More »
Read 4 minutes One thing no pandemic can take away from us is our spirit to celebrate and cherish festivals. Christmas is coming and your business must leave no stone unturned to raise a toast to your customers, and the market. Stats show growing consumer trends around Christmas every year. (Source: Promo.com) Remember, your stakeholders
Santa’s 7 Christmas Day Marketing Ideas You Can’t Miss Read More »
