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A Brief Guide to Online tools for Content Marketing

A Brief Guide to Online tools for Content Marketing

Content marketing is a multi-faceted approach that requires a lot of effort to maintain and improve. Nowadays, in the online world, there is a ton of work that you have to do just for the SEO of your website. Naturally, considering the number of tasks that you have to take care of, you have to […]

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Content Marketing ROI: A Modern Guide

Content Marketing ROI: A Modern Guide

If there’s one thing that’s true about marketing, it’s this: it’s a gamble. You expect a positive return when you set out on spending for a new marketing campaign. But more often than not, it’s not showing where it counts—your revenue. Now you’re looking to pivot; play the long game and see how it works

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Top 15 Social Media Marketing Tools for Business in 2022

Top 15 Social Media Marketing Tools for Business in 2022

If you want to connect with this vast audience you’ll need to step up your social media marketing campaigns. Social media marketing tools can be a great boost for your campaigns, and employing these assets can help you get the most out of your marketing efforts and manage them effectively. Your work can be made

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Instagram Stories: How 18 Brands and Influencers Are Using It (And You Can Too!)

Instagram Stories: How 18 Brands and Influencers Are Using It (And You Can Too!)

A few short years ago, it’d been nigh unthinkable that Instagram Stories would become central marketing tools. They did, arguably, show some promise since their inception; brands working with influencers on the platform was not uncommon. But over time, between the feature’s evolution and users’ ingenuity, it has developed into an undeniably potent tool. Using

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Why a Holistic Approach to Online Presence Works: Boosting SEO with Social Media

Why a Holistic Approach to Online Presence Works: Boosting SEO with Social Media

In the early days of the internet, SEO was everything when it came to building an online presence. The higher your website ranked in search engine results pages, the more traffic you stood to get. And while SEO is still important today, social media has become an increasingly powerful force when it comes to building

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Does Web Design Helps with Conversion Rate

Does Web Design Helps with Conversion Rate

Who wants to dominate the online world? Everyone. When building a website, your primary goal is to generate an exclusive revenue stream. And for that, you need a flawless harmony between responsive web design and high-quality content. According to PRNewswire, 94% of people start by noticing the aesthetics of a website or application before they

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How to Use Instagram Live Streaming to Promote Your Business

How to Use Instagram Live Streaming to Promote Your Business

Looking at the trending video marketing strategies, live streaming will be right at the top. The pandemic brought live streaming to the fore. With live streaming, it became easier for businesses to connect with the audience at a more personal level. Live streaming became the biggest social media hit. The top social media platforms such

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5-Step Guide Into High-Ticket Affiliate Marketing For Beginners

5-Step Guide Into High-Ticket Affiliate Marketing For Beginners

Are you looking to start making more money through affiliate marketing? Today, we’ll show you how to do high-ticket affiliate marketing. This is a great way to make more commission on each sale and increase your income as an affiliate marketer. Follow these 7 steps, and you’ll be well on becoming a successful affiliate marketer.

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How To Boost Website Dwell Time – A Marketer’s Choice

How To Boost Website Dwell Time – A Marketer’s Choice

A website is an integral part of every online business. Several critical factors are involved in keeping it top-notch to achieve the company’s objectives. Website dwell time is one factor that acts as an important yardstick for measuring a website’s success. You will find a thousand blogs giving you ideas on boosting your website dwell

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Creative Content Ideas for Affiliate Marketers

Creative Content Ideas for Affiliate Marketers

The wonderful part about affiliate marketing is that there is no upper limit to how much money you may generate from it. Affiliate marketing’s fundamentals are rather straightforward. You must first provide excellent content and promote your website. You then receive a commission if someone clicks and buys something through your affiliate link. It’s not

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Turn Up the Heat with These Revenue-Driving E-Commerce Trends!

Turn Up the Heat with These Revenue-Driving E-Commerce Trends!

Ecommerce is thriving but it’s no time to sit back and relax – after all, the competition out there is fierce. Here are the top e-commerce trends and tips to keep your business booming, from our digital marketing team in Melbourne. Step #1 – Offer more ways to pay With e-commerce on the rise, there

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How Videos Become a Crucial Part of Businesses’ SEO Strategies

How Videos Become a Crucial Part of Businesses’ SEO Strategies

The importance of videos has grown as many businesses have started to work their way around the visual medium to increase their appeal. With an ever-growing number of people sharing or watching online videos, businesses need to take advantage of this trend and use videos in a company’s SEO strategy. To do so, a video

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How to ask and get positive customer reviews

How to ask and get positive customer reviews

For small local businesses, positive customer reviews are extremely valuable. They can help make your business more credible and trustworthy, and positive customer reviews can also directly increase conversions and revenue. In this blog post, we will share a few tips and strategies on how you can ask and get more positive reviews and testimonials

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How Instagram Can Improve Website Performance

How Instagram Can Improve Website Performance

With the growing digital age, people have shifted their focus on social media to drive business growth and reach out to mass prospects. Users have been highly influenced by social media and have been investing more of their time on platforms like Instagram.  Instagram is one of the most used social media platforms with 75%

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Change it Up! The Best Alternatives to Google Analytics Universal

Change it Up! The Best Alternatives to Google Analytics Universal

Loads of organisations are still using Google Analytics Universal – but if you haven’t heard, it’s on its way out. In July 2023, it will officially retire and stop processing new hits. And that means now is the time to start researching and implementing something new. Here are the best alternatives to try out. #1

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What Marketers Should Learn From The L’Oréal Advertising Slogan – “I’m worth it”

What Marketers Should Learn From The L’Oréal Advertising Slogan – “I’m worth it”

5/5 – (29 votes) Products are made in a factory, but brands are created in mind – Walter Landor When a brand name is uttered, the first thing that comes into people’s minds is – the brand logo, font, and slogan. A slogan is a short and catchy phrase.  Typically, a slogan contains around 7-8

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5 Proven Data-Driven Marketing Strategies

5 Proven Data-Driven Marketing Strategies

The ever-growing mountain of data that companies are collecting can be daunting and understanding how to use this data effectively can be a real challenge. However, data-driven marketing is becoming increasingly important if you wish to stay ahead of the competition. It’s safe to say that you may definitely be falling behind if you are

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Link Building 101: Fact or Fiction?

Link Building 101: Fact or Fiction?

Building a strong link profile has become a cornerstone of effective SEO. Top-ranking Google employees and industry studies have confirmed the importance of links pointing to your site. But if only it were as simple as gathering thousands of backlinks using any tactic possible. Unfortunately, not all backlinks are created equal. The complexity of link-building

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Data Privacy Laws for Digital Marketing

Data Privacy Laws for Digital Marketing

Like any other business today, digital marketing relies heavily on data. The more we can get to know customers and their interests, the better organisations can tailor content to meet their needs. But this needs to be done lawfully and in the customer’s interests – and with so many regulations and privacy concerns, businesses need

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How Bots Can Help You Do Business on Instagram

How Bots Can Help You Do Business on Instagram

Instagram bots are computer programs that automate certain tasks on social media platforms. For example, a bot might be used to automatically like and comment on photos in a user’s feed, or follow and unfollow other users. Bots can be helpful for businesses that want to grow their presence on Instagram, as they can automate

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10 Best Tips to Write Plagiarism-Free Content for SEO

10 Best Tips to Write Plagiarism-Free Content for SEO

Are you struggling to write unique content? Is your article still showing plagiarism after hours of effort and editing? These are the challenges almost every writer, student, and marketer has to deal with. The core requirement in content writing is to deliver unique content. But writers unfamiliar with paraphrasing techniques find it challenging to write

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What is Website Retargeting & How to Benefit From It

What is Website Retargeting & How to Benefit From It

As someone running a small business, you want to find the best way to get customers on your site. Once you have their attention, you’re more likely to make the sale. There’s so much competition out there though, so how can you be sure that you’ll get them on to your site in the first

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9 Proven Ways to Generate More Google Reviews for Your Business

9 Proven Ways to Generate More Google Reviews for Your Business

As an SEO Manager that specializes in all things local, one of the most common questions I get from clients both large and small is “How do I generate more Google reviews for my business?” Advantages of Having Reviews Here’s the reality: the majority of your potential customers look to family and friends for recommendations

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Marketing Automation Consultant Salary (Updated 2022)

Marketing Automation Consultant Salary (Updated 2022)

Rate this post A marketing automation consultant is one who helps you effortlessly set up and manage your automation software. The marketing automation consultant is liable to integrate several marketing tools into the customer relationship management (CRM) platforms, closely work with you to develop automation strategies, set up data reporting systems, and offer expert advice. 

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