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The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Where it all started A bit of background information: I started experimenting […]
Enhance your SEO skills through experimentation Read More »
In today’s competitive advertising landscape, finding the right media mix is crucial for success. An effective media mix combines various advertising channels, from traditional media like TV commercials and print ads to modern digital platforms such as social media, email marketing, and programmatic ads. The ultimate goal is to maximize brand exposure, improve customer engagement,
Media Mix in Advertising: What It is and Why It’s Important? Read More »
When a website experiences a drop in search rankings, the immediate reaction is often panic. Ranking drops can lead to decreased traffic, lost conversions, and revenue declines. However, with the right approach and tools, it’s possible to investigate and reverse the ranking decline effectively. One of the most valuable tools at your disposal is Google
How to Use Google Search Console to Investigate Ranking Drops Read More »
Mastering the art of business email etiquette isn’t just a nice-to-have skill; it’s an absolute must. Still, as important as it is, many people second-guess the basics: Am I too formal? Too casual? Is my message clear, or is it buried under too many words? In this article, you’ll discover some best practices to make
Mastering Business Email Etiquette: 11 Best Practices Read More »
“How can I drive more customers to my business?” Well, isn’t this the age-old concern of every single business across all industries? As the competition increases, building a positive presence among audiences is crucial. And the oldest and most proven method is advertising. But today’s business landscape teaches us that advertising products and services is
The Impact of Visual Content on Marketing Performance Read More »
Black Friday and Cyber Monday (BFCM) have evolved into global shopping events, no longer confined to just the United States. For small businesses, these days offer tremendous opportunities to boost sales, acquire new customers, and build brand awareness. Whether you run an eCommerce store, a service-based business, or operate in the B2B space, having a
Get the Best Black Friday and Cyber Monday Strategies for Small Businesses Read More »
Push and pull marketing strategies are fundamental concepts that can significantly impact how you reach your audience. The key difference lies in how you engage consumers: push marketing delivers messages directly to your audience, while pull marketing attracts them through valuable content and experiences. Understanding these distinctions can help you tailor your marketing approach to
Push Vs Pull Marketing: Key Differences Explained Read More »
Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your audience’s interests have changed, you’ll understand why conversational content might be worth investing in. Does this interest you? That’s the big question you
How conversational content can help your marketing efforts Read More »
Running a small business blog can be a game-changer for your online presence and overall marketing strategy. But before diving in, it’s crucial to address some common questions about blogging for small businesses to determine if it’s worth your time and effort. Here’s insight from the content marketing team at our small business digital marketing
Is a Blog Worth It for Your Small Business? Read More »
Your consumers have an almost limitless amount of information at their fingertips. Whether through podcasts, videos, blog posts, or social media, they have a multitude of sources driving them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads! In this guide from
The Ultimate Guide to Lead Generation for Small Businesses Read More »
In today’s digital landscape, captivating content reigns supreme. And when it comes to grabbing attention and driving results, video marketing stands out as a champion. This comprehensive guide equips you with everything you need to dive into the world of video marketing in 2024. This resource from our digital marketing agency in Melbourne will empower
Your Customers WANT Videos – Here’s How to Deliver Them Read More »
Social media has become an undeniable force in shaping consumer behaviour across the globe, and Australia is no exception. Gone are the days of simply connecting with friends and family online. Today, social media platforms have morphed into bustling online retail marketplaces where Australians actively research products, compare options, and ultimately, make purchasing decisions. Here’s
15 Captivating Content Ideas to Ignite Your Social Media Marketing Read More »
The SEO landscape is constantly shifting, with new trends and strategies emerging all the time. One of the most intriguing developments is the rise of user-generated content (UGC) on platforms like Reddit surpassing articles written by established experts in search rankings. This begs the question: why is this happening, and what does it mean for
Reddit User-Generated Content vs. Expert articles: How is Search evolving? Read More »
Omnichannel retail receives 494% more orders than single-channel campaigns. But, only a few successfully used them because many struggle to coordinate their marketing campaigns across multiple channels. If you are too, our guide will help you develop a comprehensive omnichannel retail strategy that streamlines your marketing functions. Our guide discusses the practical steps in developing
Omnichannel Retail Strategy 101: A Beginner’s Guide (2024) Read More »
The influencer marketing industry is booming, projected to grow from USD 13.86 billion in 2023 to USD 139 billion by 2031. According to Sprout’s 2024 Influencer Marketing Report, influencer content being consumed 13.2 times more than traditional media, with almost half of consumers making purchases at least once a month because of influencer posts and
The Future of Influencers & Influencer Marketing Read More »
Imagine having a crystal ball for your marketing. Google Analytics 4 (GA4) puts that power in your hands! This revolutionary platform empowers small businesses with a wealth of features designed to unlock valuable customer insights, optimise campaigns across channels, and navigate the evolving privacy landscape. As a Melbourne-based digital marketing agency specialising in affordable marketing
GA4: The Missing Piece for Smarter Marketing Decisions Read More »
Brand awareness is the cornerstone of any successful marketing strategy. It’s the degree to which your target audience recognises and remembers your brand and its offerings. A strong brand presence fosters trust, loyalty, and ultimately, conversions. But how do you measure the effectiveness of your brand awareness efforts? This guide from our small business marketing
From Recognition to Revenue: Measuring Brand Awareness for Marketing Success Read More »
Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy in a visual treat and 200-word explainer. If that’s the case, then maybe it’s time to ditch the snoozefest and inject some fun into your email
Email Gamification: Tips, Best Practices, and Examples to Boost Email Marketing! Read More »
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority
Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers Read More »
In the ever-evolving landscape of digital marketing, one element stands out as a key driver of success: visual content. From compelling images to engaging videos to informative infographics, visuals have become indispensable tools for captivating audiences and driving meaningful engagement. In this comprehensive guide, our graphic design and video marketing team shows off seven essential
How to Unleash the Power of Visual Content Marketing Read More »
For the longest time, Google has held the crown as the go-to search engine for every query that people might have. Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query. But with the advent of generative AI and
Generative Engine Optimization: Is this the Death of SEO? Read More »
Ever since the advent of ChatGPT, generative AI has been sort of a hot and sensitive topic across various industries, and for good reason! Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in
Is Generative AI the Future of Content Marketing? Read More »
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)
Nutrimuscle: Scaling spend and growing ROAS through better measurement Read More »
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment
Fospha’s Insights to Unlock eCommerce Growth in 2024 Read More »
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that
Snap Selects Fospha as Measurement Partner for Retail eCommerce Read More »
