landing page optimization

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Five video optimization tips to help boost your landing page conversions

Five video optimization tips to help boost your landing page conversions

30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to […]

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Here’s what an ROI-worthy search advertising budget looks like in 2022

Here’s what an ROI-worthy search advertising budget looks like in 2022

30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details

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