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30-second summary: SEO has increasingly become a key area of practice for businesses to gain visibility, however, if done wrong can stagnate or even sabotage your online visibility From optimizing your website for the wrong keywords to putting too many keywords in the meta keywords tag or creating lots of similar doorway pages We have […]
Are these SEO rookie mistakes costing your search rankings? Read More »
When optimizing content for the web, it’s easy to get bogged down in standard search engine optimization (SEO) metrics, like domain and page authority or citation flow. However, SEO isn’t just about cracking algorithms or crunching numbers to score high organic search rankings. At the end of the day, Google is built for its users,
People-First SEO: The Argument for Pursuing Users Over Data Read More »
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will
Three critical keyword research trends you must embrace Read More »
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details
Here’s what an ROI-worthy search advertising budget looks like in 2022 Read More »
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic
How to create B2B content that ranks and drives sales Read More »
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic and earn money from Adsense and affiliates The standard advice is to stick to one keyword phrase per page to maintain strict relevance and avoid getting penalized for keyword stuffing Adding extra related keywords, however, apart from the modifiers and words
How to optimize keywords and SEO titles with popular keywords Read More »
30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify your competitors’
Six things missing from your competitor research Read More »
