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Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected everyone, including our lives and businesses. As of January 2021, there are 4 billion active internet users worldwide. People go online to stay connected during the pandemic. With the […]
Going Digital: 7 Doable Steps for Businesses Read More »
Looking to expand your marketing capabilities? Then you should know what are the benefits and challenges of going in-house vs outsourcing marketing. Some companies have been working on moving their marketing teams in-house especially as the pandemic wears on, but others prefer to focus on their core functions and hire an external agency instead. The
In-House vs Outsourcing Marketing: The Ins and Outs Read More »
Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that is they want to get to know you first before purchasing. However, in the process of getting to know you, they could get distracted and end up just leaving
What is Retargeting Marketing? Read More »
If you’re paying attention to brands’ ads lately, most of them stir up our emotions. Every single ad you see or watch is heavy on emotional marketing. It’s not a mystery that we buy based on emotions. Our emotions play a huge role when it comes to our purchasing decisions. What is emotional
Emotional Marketing: The Ultimate Guide Read More »
Video content is possibly one of the most famous platforms today where numerous people spend a lot of their time-consuming content in different mediums. With decent internet and improved video quality being more accessible as the years go by, videos can definitely attract large numbers of traffic from varying sources. This is why improving your
Everything You Need to Know About Video SEO in 2021 Read More »
