Internal Linking

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Building a Strong Internal Linking Structure for E-commerce SEO

Search engine optimization (SEO) is the key to unlocking the doors to success in e-commerce. While many e-commerce businesses focus on external SEO factors, such as backlinks and content marketing, internal SEO elements, like a well-structured internal linking system, should not be overlooked. In this guide, we’ll explore the importance of a strong internal linking […]

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Can Internal Links Help Build Topical Authority?

Can Internal Links Help Build Topical Authority?

Here’s a straightforward answer. Yes, internal links CAN help build topical authority for your website. Internal linking is a very important aspect of SEO (Search Engine Optimization) that helps build topical authority on your website. Here’s what you need to know, and how to use them strategically: What is Internal Linking and Topical Authority?  Internal

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Site structure: the ultimate guide

Site structure: the ultimate guide

Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what

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What is site structure and why is it important?

What is site structure and why is it important?

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure

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The Definitive Guide to Creating SEO SOPs to Scale Organic Traffic

The Definitive Guide to Creating SEO SOPs to Scale Organic Traffic

It’s 2022, and you’re ready to take your business to the next level. You’ve been dabbling in SEO for some time now and are ready to make a real commitment to driving organic traffic. But where do you start? SEO is one of the most important aspects of any online marketing strategy, but it can

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Clean up your old content with our SEO workout!

Clean up your old content with our SEO workout!

It’s time to spring clean your content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in our

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Make a great website menu for your users and for SEO

Make a great website menu for your users and for SEO

Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst cases,

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What is cornerstone content?

What is cornerstone content?

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. Table of contents What is cornerstone content?

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How to pick up SEO after you’ve neglected your site

How to pick up SEO after you’ve neglected your site

The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want

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Why you should add links to a new post as soon as possible

Why you should add links to a new post as soon as possible

You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog posts and show them in the search results. So is there any way to speed up that process? Well, links to your post can help. It

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Content maintenance strategy: 6 tips for a cleaner website

Content maintenance strategy: 6 tips for a cleaner website

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that

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Why focus on long-tail keywords?

Why focus on long-tail keywords?

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic

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Yoast Summer School 2021: A recap of the best bits

Yoast Summer School 2021: A recap of the best bits

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you

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Clean up your old content with our new SEO workout!

Clean up your old content with our new SEO workout!

Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO. So it’s time to give your site some TLC and clean your content up! Just

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Summer School: Free workshops on SEO and marketing!

Summer School: Free workshops on SEO and marketing!

Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO

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Internal linking for SEO: Why and how?

Internal linking for SEO: Why and how?

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages

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Do the SEO workout to rank higher with your best content

Do the SEO workout to rank higher with your best content

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your

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6 site structure mistakes and how to avoid them!

6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a

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