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30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all […]
How to drive B2B conversions from your organic traffic Read More »
30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete
How to safeguard your privacy while building your digital business Read More »
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective
How to use SEO for a great ABM strategy Read More »
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details
Here’s what an ROI-worthy search advertising budget looks like in 2022 Read More »
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year. But do they use content marketing to its full potential? How do you create content that serves several goals, like traffic
How to create B2B content that ranks and drives sales Read More »
30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays such a
Is your business optimized for Google Discover? This guide is for you! Read More »
30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself
How to win at content creation, Esports, gaming, and web3 markets with SEO Read More »
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts
Seven Google alerts SEOs need to stay on top of everything! Read More »
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized
2021 Google updates round up: everything businesses need to win at search Read More »
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more
Google AdSense Guide: increase earnings and escape low CPC Read More »
30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a
Four Google SERP features for ecommerce SEO Read More »
30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify your competitors’
Six things missing from your competitor research Read More »
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide
How to use PageRank for ecommerce websites Read More »
30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales
Social media marketing: four keys to boost lead generation and sales Read More »
30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help SEOs derive more strategic value Pretty
The Future SEO: Boardroom edition Read More »
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want
Everything you need to know about the Google MUM update Read More »
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you
Now is the best time to stitch your search marketing loopholes before 2022 Read More »
30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and
The future of gaming and streaming: a networking and SEO arsenal Read More »
30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary
Six content ideas to supercharge your marketing in 2021 Read More »
30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must
Design systems and SEO: does it help or hinder SERP achievements? Read More »
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them
Here’s how you can master your next seasonal digital marketing campaign Read More »
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of
Using SEO data analytics to identify business gaps Read More »
30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem
Why killing your content marketing makes the most sense Read More »
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways
Seven first-party data capturing opportunities your business is missing out on Read More »
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused
Diagnosing a traffic drop? Just breathe! Read More »
