Industry News and Trends

The quest for customers when running an eCommerce site often involves lengthy and expensive marketing campaigns. While such an approach is undeniably effective, it’s important to remember that there is more than one way to gain conversions. By earning organic traffic, you will be passively generating potential leads in the most cost-effective manner possible. Here

We are constantly being asked questions about the importance of ranking factors. Google experts have now shed some light on how changes introduced through their updates affect search results. They’ve confirmed that the new page experience factor, which is part of Google’s Core Web Vitals, should only have a minor impact on rankings. Google experts

How many times have you said ‘Hey, Google?’ today? Well, you’d not be the only one! Voice search is on the rise, and we’re not just directing our questions at smart speakers but at our mobiles, too. And with this being the case, not being optimized for voice search in future is likely to have

Google MUM Update: How new Google AI technology will change the face of SEO Google has unveiled MUM, its latest technology that will enable the search engine to better understand content and search intent. Google itself says that MUM is a thousand times more powerful than its predecessor BERT, and will help Google better understand

Google has announced a two-part summer update. Google’s first Core Update for 2021 is on its way, but as their developers couldn’t manage it all in one go, this Core Update will be released in two parts. The June 2021 roll-out began on June 2, with the next instalment planned for some time in July

Google caused a stir in the affiliate sector with its April algorithm update. The latest update promised better rankings in Google searches for websites with product reviews and product testing that include unique and useful expert content, while affiliate sites focusing only on clicks and commissions rather than providing the user with added value would