Industry

Auto Added by WPeMatico

Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success

Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success

Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.   Why Fospha’s Ultimate TikTok Playbook is a Must-Read   TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven […]

Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success Read More »

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers

In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority

Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers Read More »

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)

Nutrimuscle: Scaling spend and growing ROAS through better measurement Read More »

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that

Snap Selects Fospha as Measurement Partner for Retail eCommerce Read More »

The Search Engine Watch Top 5!

The Search Engine Watch Top 5!

First, congratulations on surviving 2022, you’ve done great! 2022 was surprising, unique, and a challenging mix of several global events that kept us on our toes as consumers, brands, and search marketing professionals. The recession, great resignation, a war, FIFA finale, and several silent battles we all fought by ourselves. As we recap the year

The Search Engine Watch Top 5! Read More »

The ultimate 2022 Google updates round up

The ultimate 2022 Google updates round up

30-second summary: 2022 saw nine confirmed updates (including two core updates,) five unconfirmed instances where volatility was observed in page rankings, and one data outage that caused chaos for 48 hours Video and commerce sites were the biggest winners in the May core update, while reference and news sites lost out most, especially outlets without

The ultimate 2022 Google updates round up Read More »

Google market pulse for search marketers

Google market pulse for search marketers

30-second summary: Google is always testing new spots on the page for SERP components In simple terms, the #1 position in organic or paid ads does not guarantee that your paid ad listing will be visible without scrolling Organic position #1 reported by Google Search Console is not the actual position 1 on page A

Google market pulse for search marketers Read More »

2023, the year of SEO: why brands are leaning in and how to prepare

2023, the year of SEO: why brands are leaning in and how to prepare

30-second summary: As marketing budgets inevitably tighten, the demand for cost-effective and dependable channels such as SEO continues to increase Some of the critical updates and algorithm changes in 2022 give marketers a heads-up on where to focus in 2023 SEO and content marketers need to create better processes and work in tandem to achieve

2023, the year of SEO: why brands are leaning in and how to prepare Read More »

How do you hire an SEO manager?

How do you hire an SEO manager?

30-second summary: Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is hard to increase your customer base and sales SEO is a great contributor to brand growth and essentially needs the right mindset This is a checklist to help you hire

How do you hire an SEO manager? Read More »

How to use digital PR and cross-channel data to amplify organic growth

How to use digital PR and cross-channel data to amplify organic growth

30-second summary: With the right strategy, digital PR can help drive both brand awareness and organic performance During an economic downturn, brand visibility is essential to maintain brand advocacy in the long-term Brands that will come out on top are those that take a cross-channel approach to drive more ROI, using data from other channels

How to use digital PR and cross-channel data to amplify organic growth Read More »

From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people are still underprepared: one recent study of 500 CMOs in the UK and US suggests that nearly 50 percent are not well prepared

From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience Read More »

Is Google headed towards a continuous “real-time” algorithm?

Is Google headed towards a continuous “real-time” algorithm?

30-second summary: The present reality is that Google presses the button and updates its algorithm, which in turn can update site rankings What if we are entering a world where it is less of Google pressing a button and more of the algorithm automatically updating rankings in “real-time”? Advisory Board member and Wix’s Head of

Is Google headed towards a continuous “real-time” algorithm? Read More »

In a sea of signals, is your on-page on-point?

In a sea of signals, is your on-page on-point?

30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr.

In a sea of signals, is your on-page on-point? Read More »

How upskilling your paid advertising skills will tackle economic downturns

How upskilling your paid advertising skills will tackle economic downturns

30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly

How upskilling your paid advertising skills will tackle economic downturns Read More »

In-house SEO vs outsourced agency talent: Who wins the debate?

In-house SEO vs outsourced agency talent: Who wins the debate?

30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can

In-house SEO vs outsourced agency talent: Who wins the debate? Read More »

How AI-generated images can streamline your SEO game with DALL-E 2

How AI-generated images can streamline your SEO game with DALL-E 2

30-second summary: SEOs are always on the lookout for innovative technology that can help them amplify content creation effectively One such innovation that is on the cusp of being the next big thing in SEO and content creation is OpenAI’s DALL-E 2 What is it, how does it work, and how can SEOs use it

How AI-generated images can streamline your SEO game with DALL-E 2 Read More »

Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD

Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD

30-second summary: Low-code and no-code technologies are becoming increasingly popular among businesses of all sizes, and a leading example is JSON LD They allow businesses to create websites and applications with little to no coding experience There are many benefits including saving businesses a lot of time and money They can also help your SEO

Four ways to get smart with no-code or low-code methods: a detailed overview of JSON LD Read More »

Analysis and advice: Why recipe sites saw huge fluctuations in visibility

Analysis and advice: Why recipe sites saw huge fluctuations in visibility

30-second summary: The recipe space is a very competitive one While sites like BBC Good Food and the likes saw +22 percent hikes in search visibility, the good times may be over Award-winning performance marketing agency, Reprise Digital’s SEO Account Manager on how to rank while the algorithm update may still be at play Google

Analysis and advice: Why recipe sites saw huge fluctuations in visibility Read More »

The creator economy boom, bust, and need for SEO!

The creator economy boom, bust, and need for SEO!

30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is a growing climate of inflated risk, unstable ROI, and a shooing-away of vital practices in lieu of, what can be perceived as, a “faster track” to success Influencer and CEO

The creator economy boom, bust, and need for SEO! Read More »

Seven SEO roles that are key contributors to brand success in 2022

Seven SEO roles that are key contributors to brand success in 2022

30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but others are ones you may not immediately associate with SEO Each of these roles has a different but important contribution to make An effective multidisciplinary SEO team will have good

Seven SEO roles that are key contributors to brand success in 2022 Read More »

Why we’re hardwired to believe SEO myths (and how to spot them!)

Why we’re hardwired to believe SEO myths (and how to spot them!)

Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell

Why we’re hardwired to believe SEO myths (and how to spot them!) Read More »

How to safeguard your privacy while building your digital business

How to safeguard your privacy while building your digital business

30-second summary: The need to become a public persona in order to be a successful business owner is overrated Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies The problem arises when you already have your personal data published and want to delete

How to safeguard your privacy while building your digital business Read More »

How to win at content creation, Esports, gaming, and web3 markets with SEO

How to win at content creation, Esports, gaming, and web3 markets with SEO

30-second summary: SEO is vastly underutilized in the content creation industry How can internet marketing lead to success in Esports and gaming? Anthony DiMoro discusses the needed innovation during the content, gaming, and web3 boom Despite a strong track record and success model within the digital marketing world, for multiple decades, SEO still finds itself

How to win at content creation, Esports, gaming, and web3 markets with SEO Read More »

Seven Google alerts SEOs need to stay on top of everything!

Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts

Seven Google alerts SEOs need to stay on top of everything! Read More »

Scroll to Top