How much impact can visual identity have on your organic visibility?

30-second summary: A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand recognizability which in turn improves conversions Visual branding elements often show up for brand-driven search results allowing users to remember them well Commercial and […]

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A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop

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Four Google SERP features for ecommerce SEO

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a

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All You Need to Know About Image SEO

Images are one of the most important aspects of any page. Aside from contributing to the overall aesthetic of the page, it also allows users to have a visual representation of the content they’re reading. Aside from that, images are also used in pages with minimal content like a website’s homepage. Suffice it to say,

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image optimization