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Alt Text Best Practices in SEO

Alt Text Best Practices in SEO

Google’s John Mueller shares tips on how to use alt text effectively in the context of SEO. Google’s John Mueller answered a question about how to use alt text for SEO in a Google Office-hours chat. Along the way, he debunked the myth that alt text is limited to 16 characters and offered SEO-friendly suggestions […]

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A must-have web accessibility checklist for digital marketers

A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop

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