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A new day, a new trend. For businesses and content creators, it sure feels that way sometimes. If you’re not on top of trends, it might be difficult to engage your audience. So, what should you do? Is it still possible to create and maintain a holistic SEO strategy, while keeping your users entertained? What […]
Can holistic SEO and trending content coexist? Read More »
Have you not thought about your website in a while? Or are you just not sure where to start when it comes to optimizing your pages? No worries. We are here to help you revive your website through the power of SEO! And make you fall in love with your website all over again. Because
How to rekindle the love for your website through SEO Read More »
SEO is all about creating a great experience for people visiting your website, or seeing your snippet in the search results. That’s why a lot of your SEO efforts will likely be focused on things like content, UX and pagespeed. Efforts that help you optimize your page or website overall. As they should be! They
A successful link building strategy in 6 steps Read More »
Step into 2024, where SEO is on the brink of transformation. This post offers a deep dive into the minds of four SEO experts at Yoast. Each expert sheds light on the impact of the changes they see happening. Explore their collective wisdom as they dissect the future of search, the evolving challenges of engagement,
SEO in 2024: Four insights from Yoast SEO experts Read More »
When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this
Are social media becoming the new search engines? Read More »
If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste, it’s accountable for nearly 4% of global CO2 emissions. Which, shockingly
Why you should care how green your website is Read More »
We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed
How to speed up your WordPress website: 12 tips to start optimizing website for speed Read More »
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye
SEO in 2023: Your chance to shine! Read More »
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is
Don’t relabel your old content as new; it’s a lousy SEO tactic Read More »
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the
Holistic SEO: Improve every aspect of your website Read More »
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t overlook it if you want to rank high in Google. On top of that, we’ll
What is UX (and why bother)? Read More »
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your
10 tips to improve the quality of your page Read More »
Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation to come. To achieve a net zero carbon emission status, every country, industry, and business
The carbon footprint of your website and how to reduce it Read More »
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO
Link building from a holistic SEO perspective Read More »
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know more about sustainable website growth and how SEO can help you, then read on! What
Sustainable website growth and the role of SEO Read More »
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But should you also optimize your
Homepage SEO: Does it exist? Read More »
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re
Sustainable SEO: How to focus on a lasting SEO strategy Read More »
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want
How to pick up SEO after you’ve neglected your site Read More »
It’s Black Friday weekend and at Yoast, our Black Friday is all about going green. Getting those bullets green and getting that green, organic traffic to your site. Why is organic traffic so important? And why will organic search and SEO continue to be important in the future? Isn’t it much easier to advertise in
Organic Search vs Pay Per Click advertising: go sustainable with our Black Friday sale! Read More »
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness
The T in E-A-T: What is Trustworthiness? How can you achieve it? Read More »
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours? Read More »
The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing
What is SEO? An explanation for beginners Read More »
Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO. I will also dive into the differences between SEO vs Pay Per Click advertising
SEO vs Pay Per Click advertising: Which one to choose? Read More »
Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now
Page experience: a new Google ranking factor Read More »
Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of
The 6 most common SEO mistakes and how to avoid them Read More »
