Grow Your Business

Are you a site owner or content creator who knows SEO? Then, why not monetize that knowledge by promoting SEO products and services online?  The best SEO affiliate programs out there will pay you generous commissions for every sale and sign-up you’re able to generate, which can translate into a highly profitable side hustle.  As […]

Every sales rep knows that you only get one chance to make an outstanding first impression on a new client.  That’s why reps place so much emphasis on that first point of contact – like really knocking it out of the park with a riveting sales pitch or an engaging product demo.  Yet, most prospects

Want to know the secret to lucrative & long-lasting client relationships? You need to set realistic expectations with new clients right from the very beginning. That includes being transparent about pricing & upfront about the results clients can expect from your services.  That’s the best way to build trust amongst your clients, which will help

It’s clear that artificial intelligence is here to stay, and many companies have already discovered a whole host of use cases, from automating repetitive workflows to customer service chatbots.  In particular, AI solutions are popping up left and right in the digital marketing space. AI technologies like ChatGPT & GPT-4 are capable of generating entire

The SaaS (software-as-a-service) field is gigantic, as there are currently more than 32,000 SaaS companies – and the industry is predicted to be worth approximately $195 billion in 2023.  However, the steep competition doesn’t mean there’s a lack of demand. On average, companies use 130 SaaS apps in their day-to-day processes.  Everything from designing websites

Have you ever gone nuts trying to buy a pair of limited-edition sneakers only to realize they’re sold out? If you have, you’ve experienced the magic of scarcity marketing tactics.  The idea is based on the scarcity principle – which states that we place more value on items we believe are scarce than ones we

Finding the right marketing talent for your small business is crucial if you want to see continued growth and expansion in the future.  Yet, top marketing professionals don’t stay available for long, as according to LinkedIn, the best candidates are off the market within 10 days. In addition, it can be difficult for small businesses

Are you tasked with convincing your higher-ups to give you the green light (and funding) to implement an SEO strategy? If so, you may run into a snag.  While search engine optimization is a popular topic amongst digital marketers, it’s less understood by C-suite executives and stakeholders.  SEO tactics are undoubtedly effective, with 61% of

Email is still one of the most effective marketing channels, as it’s able to generate $45 for every $1 spent (a whopping 4,500% ROI).  That’s why email newsletters are such a popular tactic for businesses, despite floundering open rates. As of 2022, email open rates (including newsletters) dropped from 21.3% in 2021 to 16.97%.  What

Do you primarily market your products and services to young people? If so, you should include TikTok search in your existing SEO efforts. Why is that? It’s because more and more Gen Z‘ers prefer to use TikTok over traditional search engines to find products, services, businesses, and even restaurants. In fact, nearly half of Gen

Before you propose your new ad strategy using interactive 360° video walls around town, you need to stop and consider the marketing expenses involved.  While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become

How effective is your marketing funnel? That’s a question 68% of marketers need help answering, as they don’t actively measure their marketing funnels.  In fact, you may not even know that you have a marketing funnel in the first place.  If you have content on your websites, such as blog posts (with CTAs), email lists,

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? If not, you lack a recognizable brand identity, and your content

Have you ever wanted to make it onto the Inc. 5000 list and join the ranks of Microsoft, Intuit, and Zappos? Today, Inc. notified us that we made the Inc. 5000 list for the sixth year in a row, making us one of the fastest-growing companies in the U.S., again! It’s an honor, and a