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Google are stepping up their fight against unwelcome web spam and are planning to update their spam algorithm for the fourth time this year. After three spam updates were released in quick succession in summer 2021, the rollout of the November 2021 Spam Update has been underway since November 3rd and is expected to take […]
Google Spam Update November 2021: How To Avoid a Drop in Rankings Read More »
Google Has Removed Star Ratings From Certain Schema Types For a while now, local businesses have been able to increase their average star ratings from reviews about their businesses to their organic search results with review schema markup on their websites but Google is changing all of that. Last month, Google announced on their webmasters’
Google Removing Star Ratings from SERPs Read More »
30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a
Four Google SERP features for ecommerce SEO Read More »
30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify your competitors’
Six things missing from your competitor research Read More »
5/5 – (3 votes) Voice search is one of the greatest developments in Google’s history and is one of the fastest-rising trends nowadays. Presently, 50% of the searches on the web are voice-activated. Moreover, the number of digital voice assistants is expected to reach 8.4 billion units by 2024. It might seem to be a quick jump in its
Complete Google Voice Search History Read More »
Rate this post With the advancing technology and the need to stay connected and informed, text and voice searches are becoming more popular today – but not in equal measures. The advent of smart speakers and voice search apps has made it easier to search the internet hands-free. Google Assistant is not the only kid
Voice Search Vs Text Search – Major Differences Read More »
30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query. To rank in the Local 3
Three organic search opportunities for your local business Read More »
30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help SEOs derive more strategic value Pretty
The Future SEO: Boardroom edition Read More »
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website
Influencers in today’s SEO Read More »
30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you
Four ways to improve page speed and master Core Web Vitals Read More »
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you
Now is the best time to stitch your search marketing loopholes before 2022 Read More »
Rate this post Google is constantly making changes in ranking algorithms to provide a better user experience. To enhance the user experience further, Google recently announced Page Experience Update that contains a new ranking factor named Core Web Vitals. Core Web Vitals have three metrics including FID (First Input Delay) that measures user interactivity with
How To Improve FID Score (Less Than 100ms) Read More »
30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula
The importance of accurate keyword difficulty scores Read More »
He is a good friend, he has 15+ million-plus social media followers, is Chairman of VaynerX, and active CEO of VaynerMedia – a digital marketing agency you might have already heard of. Go to SESlingshots.GaryVaynerchukMedia.com and get your website on Google’s first page. Search engine optimization (SEO) is the number one form of advertising in
Will you show Gary Vaynerchuk support? Read More »
5 / 5 ( 4 votes ) Voice search, once a science fiction idea is a reality now. In fact, nowadays it is commonplace with the fast-growing user base. The tech giants like Google have invested heavily in digital assistance, indicating its potential. With evolving technology, Google has minimized the error rate on voice search
Voice Search Google: The Complete Guide Read More »
30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must
Design systems and SEO: does it help or hinder SERP achievements? Read More »
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them
Here’s how you can master your next seasonal digital marketing campaign Read More »
30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the
Quora and Reddit: Powerhouses for SEO and marketing in 2021 Read More »
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new
Should SEOs Regret Focusing on Featured Snippets? Read More »
![What is People Also Search For or People Also Ask [Updated]](https://i0.wp.com/seo.financialfreedom-llc.com/wp-content/uploads/2021/05/what-is-people-also-search-for-or-people-also-ask-updated.png?fit=1024%2C846&ssl=1 "What is People Also Search For or People Also Ask [Updated]")
People Also Search For (PASF) is an SEO Strategy for 2021 and beyond. As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. It may not seem like it at first glance; these changes present several
What is People Also Search For or People Also Ask [Updated] Read More »
30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of
Using SEO data analytics to identify business gaps Read More »
Google is releasing new tech that aims to improve their understanding of more complex queries that will enable them to provide more accurate and relevant results. MUM stands for Multitask Unified Model which is similar to the BERT model wherein they are built on the same Transformer architecture, but MUM is 1000x more powerful than its predecessor. So, what
Google MUM: New Search Technology Read More »
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it
Technical SEO Isn’t Dead, It’s More Like Walking Dead Read More »
For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back
April 2021 Google SERP Features: Advertisers Pulling Back? Read More »
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways
Seven first-party data capturing opportunities your business is missing out on Read More »
