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Google Search is running a new major algorithm update next week. This introduces some new ranking factors that will, they hope, improve the quality of the content served in the SERPs. What you need to know: The update is coming out next week. It will take two weeks to complete, in English only. If you […]
Google Helpful Content Update: What You Need To Know Read More »
Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What does the Google Analytics 4 change mean for me?” Well, dear reader, we are here
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all
How to drive B2B conversions from your organic traffic Read More »
One of the benefits of society freaking out about a particular topic is that it can drive online behavior that affects SEO performance. For example, currently over the past few weeks, we have been experiencing a shortage of baby formula. While the shortage is a hardship for parents, it has been a boon for websites
Panic Buying Is The New Backlink Read More »
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank assets that will
Three critical keyword research trends you must embrace Read More »
If an item is out of stock, a product page’s visibility in Google Search may suffer. If the item for sale is marked as out of stock on the retailer’s website, Google may restrict the visibility of the product page. During a recent Google Search Central SEO office-hours hangout, Google’s Search Advocate John Mueller mentioned
Out-Of-Stock Products May Affect Search Visibility, According to Google Read More »
Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell
Why we’re hardwired to believe SEO myths (and how to spot them!) Read More »
30-second summary: Search Ads 360 platform has seen one of its biggest updates in 10 years Performics’ Senior Media Manager, Alex Medawar shares key highlights of the updates around budget optimization, performance monitoring, and inventory management Google recently announced a new update to its Search Ads 360 platform – and it’s a big one. SA360
2022 Search ads 360 update: What you need to know Read More »
30-second summary: Digital marketers experience a potential ROI tunnel vision when it comes to search advertising Seriously, do you need to burn dollars over those high-competition keywords? Does it trickle down into actual business? How do you not lose vision and outweigh the paid search cost with your revenue? We’re bringing you the finer details
Here’s what an ROI-worthy search advertising budget looks like in 2022 Read More »
The payday loans algorithm continues to challenge search engine optimization (SEO) practitioners across the world, notably in the US and UK – the two largest markets for payday loans. In 2012, UK’s payday loan market was worth around £2 billion and was so sought after that Google’s entire first page for payday loans was dominated
Payday loans algorithm update 2022 Read More »
Have you ever wondered why some local businesses do better than others? That’s because they’re on Google Business Profile (GBP). Google Business Profile (formerly called Google My Business) allows business owners to connect with customer 7 Ways To Write the Best Google Business Profile Posts #seo #seoservices #SEOServicesCompany #SeoServiceProvider #seoexpert #digitalmarketingtips #marketing #socialmediamarketing #socialmedia #webdesign
7 Ways To Write the Best Google Business Profile Posts Read More »
As we all know, Google’s goal is to return the best results possible for any given search query. It comprises hundreds of signals, including core on-page ranking factors such as keywords in title tags and Meta descriptions, links, content, the website’s load speed, and more. Over time, Google has released numerous updates to their ranking
Google Rolls Out Desktop Page Experience: Are You Prepared? Read More »
It’s become a common occurrence for people in the digital marketing world to combine Local SEO and SEO together as if they are one. Local SEO and SEO can benefit both sides and help your business grow, however, they need to be approached in different ways. Local SEO focuses on sending signals to directories and
4 Key Factors That Affect Your Local SEO Read More »
30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his advice and case
Six data-driven SEO strategies that optimize conversion rates Read More »
30-second summary: Would you turn down an opportunity to acquire new customers without breaking the bank? Google Discover currently supports 800M users in exploration and is a great way to attract new audiences Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide Even though spending on SEO plays such a
Is your business optimized for Google Discover? This guide is for you! Read More »
Google has announced the debut of their newest Search Console URL Inspection API. The search company reports that SEO experts will analyze URLs in masse, automate page debugging, and improve page load time. The Jan 31st launch is excellent news for SEOs and web developers who can benefit from faster URL inspection efficiency. On their
Google Search Console Launches URL Inspection API Read More »
30-second summary: Automation is a hot topic within digital marketing, and Google has more options than ever before for search practitioners to utilize However, there’s still a level of discomfort with handing the keys to the kingdom over As a long-time skeptic myself, I make the argument for automating core components of search campaigns and
How you can embrace paid search automation to maximize outcomes Read More »
It’s been a crazy year for SEO. This year’s analysis of Google winners and losers shows significantly greater fluctuations than in previous years. Which U.S. websites successfully rode the wave? And which sites took a nose dive? Also, what impact did the year’s two major Google Core Updates — June/July and November — have on Google.com
Google Winners & Losers 2021: US Read More »
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts
Seven Google alerts SEOs need to stay on top of everything! Read More »
Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half by using an AI SEO tool Artificial intelligence (AI) tools, like Clearscope and RankIQ, tell you what topics marketer should cover in their post to
Top 25 blogging SEO tips for 2022 Read More »
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop
A must-have web accessibility checklist for digital marketers Read More »
30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy for 2022!
The not-so-SEO checklist for 2022 Read More »
30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search
Wrapping up 2021 with our top 10! Read More »
30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization
Four tips for SEM teams to adjust to a privacy-focused future Read More »
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar
Zero click search: the new consumer comfort zone Read More »
