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Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the fantastic SEO communities on Twitter or LinkedIn, you’ll inevitably encounter some common SEO myths: “Longer dwell […]
Why we’re hardwired to believe SEO myths (and how to spot them!) Read More »
30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy for 2022!
The not-so-SEO checklist for 2022 Read More »
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized
2021 Google updates round up: everything businesses need to win at search Read More »
Google has certainly been on a roll when it comes to releasing updates, as shown by our past two blog posts. Despite Google being the most popular search engine, there are still shortcomings and areas of improvement. Google knows this, and last Sept. 29, they announced that we will finally be introduced to their new
Google MUM Announcement: Redesigned, Comprehensive Search Read More »
30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on
UX: an important SEO ranking factor Read More »
30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors,
Mobile-first and Core Web Vitals: connecting the dots for page experience success Read More »
30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month –
