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The relationship we used to have with Google was simple. It was a fair-use argument: we give Google content to index, and we get traffic in return. We do a good and ethical job at creating that content, we get rewarded with better rankings than those who do not. AI has essentially turned all that […]
The Future of Google: How AI Overviews & Chatbots Are Redefining Search Read More »
Google’s search algorithm is, essentially, one of the biggest influencers of what gets found on the internet. It decides who gets to be at the top and enjoy the lion’s share of the traffic, and who gets regulated to the dark corners of the web — a.k.a. the 2nd and so on pages of the
The Search Algorithm Exposed: Inside Google’s Search API Documents Leak Read More »
The pandemic aside, Google has taken us through a pretty wild ride since 2020 to today and there are tons of predictions of what could happen in 2023 and beyond. Some people talk about AI writing and other ways to make SEO more efficient but here’s what I really think would happen next year and
Truly Outrageous SEO Predictions for 2023 and Beyond Read More »
Google has certainly been on a roll when it comes to releasing updates, as shown by our past two blog posts. Despite Google being the most popular search engine, there are still shortcomings and areas of improvement. Google knows this, and last Sept. 29, they announced that we will finally be introduced to their new
Google MUM Announcement: Redesigned, Comprehensive Search Read More »
With brick-and-mortar businesses moving online and new online businesses popping up to survive the pandemic, plenty of people are facing the challenge of becoming relevant and discoverable in search results especially as competition is getting tighter and tighter. Businesses that aren’t discoverable will have trouble connecting and building relationships with their customers, and that in
Google Announcement: E-commerce Best Practices Guide Read More »
Google has been in the business in the past decade of making things more transparent for their users. The year 2011 brought users the ability to manage ad preferences and block specific advertisers from the SERPs and email. Fast forward to 2020, they expanded their 2018 identification policy for political advertisers into a full-blown advertiser
Advertiser Pages: What It Is and Its Implications Read More »
After two months of waiting, Google finally announced that the Page Experience Update rollout is now complete. The gradual rollout started on June 15, 2021, and was supposed to be finished by the end of August 2021 but was delayed for a few days. The announcement was made on the official Google Search Central Twitter
Page Experience Update Complete: What you Need to Know Read More »
Last week I, along with other SEO professionals, noticed a peculiar change in the search engine results pages (SERPs). Our carefully crafted title tags were being replaced, and not a lot of people were thrilled. The hypothesis is that Google’s Page Title Update was to blame, so let’s talk about what we know so far.
Google’s Page Title Update: What We Know So Far Read More »
Google is finally releasing a new reporting/insights tool to help content creators and webmasters better understand how their audience interacts with the content they publish and give insights as to which kinds of content works best for them. The new Search Console Insights combines data from both Google Analytics and Google Search Console to provide webmasters and/or
Search Console Insights Now Live for Webmasters and Content Creators Read More »
Google is releasing new tech that aims to improve their understanding of more complex queries that will enable them to provide more accurate and relevant results. MUM stands for Multitask Unified Model which is similar to the BERT model wherein they are built on the same Transformer architecture, but MUM is 1000x more powerful than its predecessor. So, what
Google MUM: New Search Technology Read More »
Google has released their annual Webspam Report for 2020 where they disclose information about their fight against spam on the web. Much of the report is the usual but there is still some information here that is interesting and we’ll break it down in this blog post. More, more, and more Spam According to the
Key Takeaways from Google’s Webspam Report 2020 Read More »
Google has the majority of the search market share which makes sense since they are at the forefront of bringing relevant and informative results to the users compared to other search engines. This is why Google is always the search engine SEOs primarily choose to optimize for whenever we have clients that are looking to
A Guide on Google Removing Content from Search Results Read More »
When Google started pre-announcing broad core algorithm updates back in 2019, the SEO community rejoiced. However, Google makes changes every day in their algorithm and thousands every year. Broad core algorithm updates happen multiple times a year, but there are algorithm updates that happen more frequently. Their effects are unfelt at times but often they
Unconfirmed Google Algorithm Updates: Should you be Worried About Them? Read More »
