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30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy back some time for a cuppa and a catch-up, use this super-detailed guide that will save you […]
Three must-have GA4 SEO reports you can build in under 30 minutes Read More »
30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal
Bounce and exit rate analytics: measure, assess, and audit to increase conversions Read More »
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth
How a testing model is driving SEAT and CUPRA’s search marketing performance Read More »
