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Google Analytics is the most popular analytics tool. It’s a free Google product that tracks and measures user traffic and behavior on your website or app. Google Analytics can help you improve your digital marketing strategy, optimize your campaigns, and better understand your customers. Small business owners can use it to analyze their website performance, […]
How To Learn Google Analytics (Roadmap + Resources) Read More »
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast
Google’s reversal on third-party cookies: what it means for you Read More »
The post Understanding Cross-Domain Tracking in Google Analytics 4 appeared first on SE Ranking Blog. https://seranking.com/blog/ga4-cross-domain-tracking/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign
Understanding Cross-Domain Tracking in Google Analytics 4 Read More »
The post GA4 Ecommerce: A Step-By-Step Guide With Examples appeared first on SE Ranking Blog. https://seranking.com/blog/ga4-ecommerce-guide/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign
GA4 Ecommerce: A Step-By-Step Guide With Examples Read More »
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment
Fospha’s Insights to Unlock eCommerce Growth in 2024 Read More »
The post Exploring GA4 Custom Dimensions: How to Set Up, Use, Edit, and Delete Them appeared first on SE Ranking Blog. https://seranking.com/blog/ga4-custom-dimensions/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign
Exploring GA4 Custom Dimensions: How to Set Up, Use, Edit, and Delete Them Read More »
The free-to-use Google Analytics platform is widely used across all industries as the go-to solution for tracking and analyzing website traffic. Google offers an official Google Analytics Certification that enables individuals to validate their knowledge of the platform. However, many marketers question if the Google Analytics certification is worth the effort. In this guide, you’ll
Google Analytics Certification: Is it Worth it? Read More »
Website optimization is an intricate and multifaceted process that requires significant investment. Understanding where your budget goes helps you save money on effective strategies. So if you want to see how SEO impacts your business, […] The post How to Measure SEO ROI and Share It to Your Team and Clients appeared first on SE
How to Measure SEO ROI and Share It to Your Team and Clients Read More »
On November 30, 2022, OpenAI launched ChatGPT. After its release, the traffic to OpenAI grew from 18.3 million to 672 million visits, which is by 3,572%. Recent findings show a significant surge in March’s visitors […] The post How to set up Google Analytics: A step-by-step guide appeared first on SE Ranking Blog. https://seranking.com/blog/google-analytics-setup/ #seotips
How to set up Google Analytics: A step-by-step guide Read More »
Ranking at the top of Google’s search engine results pages (SERP) needs an array of techniques and best practices to accomplish this feat. Although a one-size-fits-all approach to achieving the top of Google’s search engine results page does not exist, we have explored different blog writing avenues to help you in your journey. This article
Keyword Research: A Step-By-Step Guide to Take You to the Top of Google’s SERP Read More »
An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it’s important to understand how these conversions are tracked in order to properly understand the data you’re receiving and to more accurately compare results across platforms. In this article,
Conversion Tracking Differences , Bing vs. Google Read More »
If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing. But don’t worry, I’m here to clear […] The post Understanding and using the bounce rate in Google Analytics 4 appeared first on SE Ranking Blog. https://seranking.com/blog/bounce-rate/
Understanding and using the bounce rate in Google Analytics 4 Read More »
In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you […] The post 13 essential ecommerce metrics: how to track them and set KPIs for an online store appeared first
13 essential ecommerce metrics: how to track them and set KPIs for an online store Read More »
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of
Traffic dropping? How to determine the cause and fix it Read More »
Website traffic is considered one of the main (if not the main) indicators of web success. But there is more to just attracting traffic- website owners and SEO professionals can benefit from doing website traffic data analysis and understanding website statistics and trends. Whether you’re still growing your site or already focusing on acquiring your
Website Traffic Data Analysis with Google Analytics and Google Search Console Read More »
Universal Google Analytics is dead. Live long Google Analytics 4. Well, not quite dead yet, but it’s definitely terminal. The phase-out date is set for July 1, 2023, and this has a lot of people wondering, “Should I care? What does the Google Analytics 4 change mean for me?” Well, dear reader, we are here
There’s a new Google Analytics coming to town and it’s time to get ready! This new Analytics will eventually replace the good old Universal Analytics as we know it. Although you can use your current Analytics for another year, we strongly recommend getting started with Google Analytics 4 right away. In this post, we’ll tell
How to prepare yourself for Google Analytics 4 Read More »
30-second summary: Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs ABM is considered the most financially successful marketing approach by 97 percent of businesses ABM can be used in conjunction with inbound marketing for maximum effectiveness, which ties into an effective
How to use SEO for a great ABM strategy Read More »
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts
Seven Google alerts SEOs need to stay on top of everything! Read More »
Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors,
What is the Google Site Kit plugin? Read More »
If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time.
YouTube SEO: How to use analytics for your video strategy Read More »
Google is finally releasing a new reporting/insights tool to help content creators and webmasters better understand how their audience interacts with the content they publish and give insights as to which kinds of content works best for them. The new Search Console Insights combines data from both Google Analytics and Google Search Console to provide webmasters and/or
Search Console Insights Now Live for Webmasters and Content Creators Read More »
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them
Here’s how you can master your next seasonal digital marketing campaign Read More »
A tutorial to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2021! WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box,” there’s much more that you can do to
WordPress SEO: the definitive guide Read More »
30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused
Diagnosing a traffic drop? Just breathe! Read More »
