General SEO

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What Is SEO? An Intro to Search Engine Optimization

What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google. https://www.semrush.com/blog/what-is-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

What Is SEO? An Intro to Search Engine Optimization Read More »

8 SEO Hiring Managers Share Their #1 Interview Question

As research for this article, I’ve asked eight top hiring managers to share the #1 SEO interview question they’re asking candidates right now, so you can understand what types of questions hiring managers are asking. The hiring managers I talked… Read more › https://ahrefs.com/blog/seo-interview-questions/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

8 SEO Hiring Managers Share Their #1 Interview Question Read More »

Unpacking NerdWallet’s SEO: 10 Things I Discovered 

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips… Read more › https://ahrefs.com/blog/nerdwallet-seo-case-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Unpacking NerdWallet’s SEO: 10 Things I Discovered  Read More »

Top 10 SEO Writing Tools for Content Optimization

Top 10 SEO Writing Tools for Content Optimization

Use these leading SEO writing tools to craft optimized content that ranks well and converts. https://www.semrush.com/blog/seo-writing-tools/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Top 10 SEO Writing Tools for Content Optimization Read More »

How to Recover from a Google Update: A Survival Guide

How to Recover from a Google Update: A Survival Guide

Feeling rocked by the latest Google update? You‘re not imagining things; your site‘s rankings may have taken a hit. https://www.semrush.com/blog/recover-from-a-google-update/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

How to Recover from a Google Update: A Survival Guide Read More »

I Asked 12 SEOs To Share Their Favorite SEO Books

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: Gus Pelogia, Philipp Götza,… Read more › https://ahrefs.com/blog/seo-books/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

I Asked 12 SEOs To Share Their Favorite SEO Books Read More »

Query Deserves Freshness: What It Is & How It Works

Query Deserves Freshness: What It Is & How It Works

Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info. https://www.semrush.com/blog/query-deserves-freshness/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

Query Deserves Freshness: What It Is & How It Works Read More »

10 Best Free SEO Courses Online (For Beginners)

10 Best Free SEO Courses Online (For Beginners)

Enrolling in an SEO course is one of the most effective ways to teach yourself SEO. The good news is that there are high-quality courses that cost nothing but can still help you learn the basics or even advanced concepts like keyword research, content creation, and link building. Here are the ten most valuable courses

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SEO for Startups: 10-Step Blueprint for Growing Organic Traffic

SEO for Startups: 10-Step Blueprint for Growing Organic Traffic

SEO is a good investment for many startups. Use our step-by-step guide to grow organic traffic on a budget. https://www.semrush.com/blog/seo-for-startups/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

SEO for Startups: 10-Step Blueprint for Growing Organic Traffic Read More »

Stop Overcomplicating Things. Entity SEO is Just SEO

Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more… Read more › https://ahrefs.com/blog/entity-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Stop Overcomplicating Things. Entity SEO is Just SEO Read More »

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search engines, you can cut costs and get more leads if… Read more › https://ahrefs.com/blog/seo-for-personal-injury-lawyers/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead Read More »

SXO Explained: How to Adapt to the New Era of Search

As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints in… Read more › https://ahrefs.com/blog/search-experience-optimization/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

SXO Explained: How to Adapt to the New Era of Search Read More »

NLP in SEO: What It Is & How to Use It to Optimize Your Content

NLP in SEO: What It Is & How to Use It to Optimize Your Content

NLP helps Google understand the meaning and context of human language to improve search results. https://www.semrush.com/blog/nlp-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

NLP in SEO: What It Is & How to Use It to Optimize Your Content Read More »

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more › https://ahrefs.com/blog/education-isnt-enough/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap Read More »

How to Submit Your Website or a URL to Search Engines

How to Submit Your Website or a URL to Search Engines

You submit your website to Google by adding your sitemap to Google Search Console. Learn more here. https://www.semrush.com/blog/submit-to-search-engines/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

How to Submit Your Website or a URL to Search Engines Read More »

Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO. To write… Read more › https://ahrefs.com/blog/travel-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs Read More »

5 Restaurant SEO Tips Backed by Diners & Data

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners. Google… Read more › https://ahrefs.com/blog/restaurant-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

5 Restaurant SEO Tips Backed by Diners & Data Read More »

How to Become an SEO Conference Speaker

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with small first steps—in this case, hosting webinars and running presentations… Read more › https://ahrefs.com/blog/how-to-become-an-seo-conference-speaker/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

How to Become an SEO Conference Speaker Read More »

SERP Tracking With Free Tools: A Beginner’s Toolkit

Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243… Read more › https://ahrefs.com/blog/serp-tracking/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

SERP Tracking With Free Tools: A Beginner’s Toolkit Read More »

The Realities of In-House SEO: What to Expect and How to Succeed

There’s a long-term trend of companies bringing SEO programs and expertise in-house. Companies usually want someone who is invested in the long-term success of the company and who can collaborate closely with other teams in a way that is difficult… Read more › https://ahrefs.com/blog/in-house-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

The Realities of In-House SEO: What to Expect and How to Succeed Read More »

How to Create an Effective SEO Report in 2024 (+ Free Template)

How to Create an Effective SEO Report in 2024 (+ Free Template)

Learn how to build detailed and actionable SEO reports to share with clients and key stakeholders. https://www.semrush.com/blog/seo-report/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

How to Create an Effective SEO Report in 2024 (+ Free Template) Read More »

The Default Blocklist: Why Google Trusts Big Brands (But Not You)

Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the… Read more › https://ahrefs.com/blog/the-default-blocklist/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

The Default Blocklist: Why Google Trusts Big Brands (But Not You) Read More »

Keyword Relevance: What It Is, and How to Demonstrate It to Google

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content… Read more › https://ahrefs.com/blog/keyword-relevance/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Keyword Relevance: What It Is, and How to Demonstrate It to Google Read More »

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).… Read more › https://ahrefs.com/blog/seo-manager/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One Read More »

The 6 Best SEO Tools for Small Businesses

The 6 Best SEO Tools for Small Businesses

The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT. https://www.semrush.com/blog/best-seo-tools-for-small-businesses/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo #website #marketingtips #seotipsandtricks #searchengineoptimisation #searchengine #digitalmarketingstrategy #googleranking #offpageseo #keywords #webdesign

The 6 Best SEO Tools for Small Businesses Read More »

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