General Marketing

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn. I was pleasantly surprised that so many people were… Read more › https://ahrefs.com/blog/100-blog-posts/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Location: Sydney, AustraliaPrice: From AUD405.75Date: Mar. 1Website: Sydney SEO ConferenceSpeakers: Nik Ranger (Dejan Marketing), Greg Gifford (SearchLab), Jes Scholz (JesScholz.com) This single-track SEO conference is one of Sydney’s largest, and sees 400 marketers of all experience levels congregating for talks… Read more › https://ahrefs.com/blog/seo-conferences-roundup/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  On the one hand, marketing channels allow you to promote your business so that you can get more customers. On the other, they act as places where people can find you, learn more, and reach out to you. Marketing… Read more › https://ahrefs.com/blog/marketing-channels/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

These eight tools will allow you to do things like:  And more!  Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.  Some of the key use cases:  My… Read more › https://ahrefs.com/blog/competitor-analysis-tools/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page… Read more › https://ahrefs.com/blog/lead-generation-website/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and so… Read more › https://ahrefs.com/blog/b2b-saas-marketing/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site.  In this article, we will look at the top eight traffic analysis tools, what we like about them, and some tips on… Read more › https://ahrefs.com/blog/traffic-analysis-tools/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet.  Instead, let me share some of the proven,… Read more › https://ahrefs.com/blog/advertise-your-business/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

You can also download the full spreadsheet of SEO conferences in 2023/24 at this link. Here’s a quick rundown of how to use it: 1. In the setup sheet, filter by location, date, duration, currency, and/or cost. 2. Pop over… Read more › https://ahrefs.com/blog/seo-conferences-roundup/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel illustrates the buyer’s journey. It shows how people go from first learning about your brand to becoming customers. People naturally… Read more › https://ahrefs.com/blog/marketing-funnels/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at all stages of your customer journey.  I’ll also give you… Read more › https://ahrefs.com/blog/full-funnel-marketing/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should be tracking.   Matomo tells you where your visitors come… Read more › https://ahrefs.com/blog/web-analytics-tools/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare? Let’s find out. Otter was one of the most frequently… Read more › https://ahrefs.com/blog/best-speech-to-text-apps/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And how do you do that while staying organized? Let’s talk… Read more › https://ahrefs.com/blog/multichannel-marketing/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to… Read more › https://ahrefs.com/blog/how-to-promote-product/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product. TOFU is the content you create—be it… Read more › https://ahrefs.com/blog/top-of-the-funnel/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure it’s in good shape, both from a technical and backlink… Read more › https://ahrefs.com/blog/ahrefs-free-tools/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a… Read more › https://ahrefs.com/blog/marketing-ideas/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

  We’ll talk about nine marketing strategies that are perfect for achieving and maintaining sustainable growth.   Product-market fit (PMF) is when a business has confirmed signals that its product can satisfy an existing demand in a market with high… Read more › https://ahrefs.com/blog/saas-marketing-strategies/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins. To help you limit your… Read more › https://ahrefs.com/blog/best-wordpress-plugins/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) I was an avid… Read more › https://ahrefs.com/blog/five-questions-kevin-indig/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency