first party data

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Four tips for SEM teams to adjust to a privacy-focused future

Four tips for SEM teams to adjust to a privacy-focused future

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization […]

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Seven first-party data capturing opportunities your business is missing out on

Seven first-party data capturing opportunities your business is missing out on

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways

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The search dilemma: looking beyond Google’s third-party cookie death

The search dilemma: looking beyond Google’s third-party cookie death

30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent

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