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What Is Schema Markup? Schema markup (aka structured data) is a way to ‘describe’ your content to search engines in a way they can understand it. This is done by adding pieces of code to your HTML that consist of pre-defined tags (semantic vocabulary) that search engines use to characterize and categorize the content of […]
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What Are Rich Snippets? Rich snippets, or rich results, are an enhanced version of a normal search snippet that usually includes graphical elements like images, review stars, and other visual enhancements. Google gets this data from structured data code found in the HTML of the page. Here is an example of a rich snippet: As
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SEO sitelinks can improve the appearance of your snippet in Google search results, which means higher Click-through Rates (CTR) and more traffic. Although you cannot directly specify sitelinks (they are automated by the Google algorithm), there are a number of ways to help Google pick the right sitelinks for your website. In this post, you
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