Auto Added by WPeMatico
This post was edited on 03/23/2023 to account for new team members. Introduction This week, I wanted to talk about imposter syndrome in the SEO world. “Imposters” are people who feel like a fake; people who may be doing their job just fine but feel like, at some point, they’re going to be ‘found out’ […]
SEOs: Do You Suffer From “Imposter Syndrome”? Read More »
I love this scene from Jurassic Park People always remember this scene for the could/should line but I think that really minimizes Malcolms holistically excellent speech. Specifically, this scene is an amazing analogy for Machine Learning/AI technology right now. I’m not going to dive too much into the ethics piece here as Jamie Indigo
SEO The LSG Way: Earn Your Knowledge Read More »
Show me the waters of your homeworld Muad’dib This post is gonna contain spoilers beyond the recent Dune movie, be warned. So forecasting in SEO is such an interesting subject. I really hate the cop-out answer of “it depends” and judge the SEO space for falling back on this lazy crutch as a way to
Forecasting in SEO is Like Dune Read More »
Hi! I’m Dan! I think the SEO discipline is a research based discipline. One of my favorite concepts is Garbage In, Garbage Out (GIGO), which I’m going to link to rather then explain but I still expect you to read it! Since bad data begets bad research begets bad tactics begets bad outcomes, I think
Dan Peer Reviews Some Research: Top Keywords by Volume Read More »
DAN THAT IS A MOUTHFUL! In another life I was an academic random internet person, deal with it and move on. So a couple of members of the team have been pushing me to document the Local SEO Guide approach to SEO and a topic came up internally over the past few weeks that I
SEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model Read More »
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new
Should SEOs Regret Focusing on Featured Snippets? Read More »
Do you manage freelancers? Yeah? Whether you’re managing an external team of freelancers or an internal team (big or small), managing work is easier when you have the right tools. That’s why having the best fitting project management tool is absolutely essential. Effective and successful project management has visibility, increases organization, is easily integrated, is
How To Build a Freelance Management System Read More »
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it
Technical SEO Isn’t Dead, It’s More Like Walking Dead Read More »
For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back
April 2021 Google SERP Features: Advertisers Pulling Back? Read More »
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only that, we had also apparently opened a hotel (in the midst of COVID no less
Hey Google My Business, We’re Not In Kansas Anymore! Read More »
Hey @methode any chance regex filters coming to the GSC Search Analytics report any time soon? — Andrew Shotland (@localseoguide) August 15, 2015 Well it finally happened. Google Search Console’s Search Performance report now supports regular expressions. So this is great because you can now do cool searches like: But while we waited six
(Google Search Console + Regex)|(GSC API)? Read More »
This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March
March 2021 Google SERP Feature Changes Signal Recovery? Read More »
Aaron Weiche on Leadferno, his new business texting & messaging app startup: The vision for Leadferno is to help businesses and consumers make delightful connections at speed. Email feels slow, phone calls are taxing and that’s not how consumers prefer to get answers, help and solutions anymore…We’re designing a better, faster and easier communication experience
