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Email marketing is like your brand’s secret weapon—when done right, it can work wonders for your business. But as we move into 2025, your audience is expecting more than just salesy messages. They want personalised, engaging, and valuable emails that make them excited to click! So, here’s what our digital marketing agency in Melbourne recommends! […]
The ONLY Email Marketing Strategy You Need for 2025! Read More »
Running a small business or startup is a juggling act—you’re managing marketing, sales, operations, and everything in between. But what if you could save time, cut costs, and boost sales without working 24/7? That’s where CRM and marketing automation comes in. In 2025, it’s not just a “nice-to-have”—it’s essential for growing your business efficiently. Marketing
Save Time, Cut Costs, and Boost Sales: Marketing Automation is a Must-Have in 2025! Read More »
In the world of digital marketing, email is still king. It’s personal, direct, and—most importantly—effective. After all, there are 4.48 billion global email users and an average open rate of 36.5%. For small businesses, building and segmenting your email list can mean the difference between lukewarm results and a thriving, engaged audience. But where do
How to Build & Segment Your Email List Like a Pro Read More »
Email marketing is one of the most effective sales channels. It lets you connect with and nurture your audience, turning them into customers. To succeed with email marketing, you need to build a strong foundation of knowledge and skills. This is where the right email marketing courses come in. Whether you’re a complete beginner or
10 Best Email Marketing Courses With Certificates (Free & Paid) Read More »
Over the past few years, the way auto shops are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern business can hope to survive without employing digital marketing. Online marketing is definitely daunting to newcomers, but it has the potential to help your
12 Online Marketing Ideas For Auto Shops Read More »
Over the past few years, the way auto repair companies are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern business can hope to survive without employing digital marketing. Online marketing is definitely daunting to newcomers, but it has the
12 Online Marketing Ideas For Auto Repair Companies Read More »
Businesses are constantly searching for ways to gain a competitive edge. Machine Learning as a Service (MLaaS) has emerged as a game-changer, enabling organizations to leverage the power of machine learning without the need for extensive resources or expertise. Read on to learn how you can use MLaaS to supercharge your business growth. Understanding MLaaS
Boost Your Business with Machine Learning as a Service (MLaaS) Read More »
If you want to unlock the potential and benefits of email marketing, this is the perfect guide for you. Written by experienced email marketers, this guide will equip you with the skills to master email marketing and drive real results. You’ll learn how to grow an email list, build an email marketing strategy and nurture
Email Marketing Guide For Beginners Read More »
In today’s highly competitive digital landscape, businesses must use every available tool to get ahead. Neuromarketing is one such tool that can be used to better understand how consumers make decisions, and how to use that knowledge to create effective marketing campaigns. In this blog post, we’ll take a closer look at what neuromarketing is,
Neuromarketing: What It Is and How to Use It Read More »
“Opt-in” in email marketing is using email to promote products or services after asking permission of your audience to sign up for your email list. Getting permission before sending marketing emails, or asking consumers to “opt in,” helps earn their attention and trust long-term, generating new sales, retaining more consumers, and providing a return on
Tips for Maximizing Opt-Ins for Email Marketing Read More »
30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue
Outreach: Make every email count Read More »
Emails may seem like an old-forgotten marketing tool. Still, surprisingly, they continue to be the most used marketing tool by businesses. Research states that at least 29 percent of marketers see email marketing as the most effective channel. Search … 5 Techniques To Integrate Email Marketing With SEO #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing
5 Techniques To Integrate Email Marketing With SEO Read More »
“Oh no, not another email from X.” You certainly don’t want your subscribers to react this way to your emails. That’s why you need to introduce some variety to your email campaigns and deliver value even if your audience isn’t ready to purchase from you yet. If you don’t wow them, you lose them. 80%
13 Types of Emails Your Business Can’t Do Without Read More »
5/5 – (67 votes) Looking for the best email marketing agency in the UK to nurture your business? Emails are the best way to stay in touch with and communicate with your audience directly. Investing $1 in email marketing can deliver $42 ROI. In fact, 4 out of 5 marketers choose email marketing over social
10 Top Email Marketing Agencies In The UK  Read More »
5/5 – (20 votes) The popularity and scope of marketing your products and services through email are increasing tremendously. Experts say the number of people using emails to make purchase decisions will rise to over 4.2 billion people in 2022. However, the concept of email marketing is gaining popularity, and people have quite a few
What is The Hourly Rate of Email Marketing? Read More »
Email marketing is one of the best channels for reaching your audience and gaining conversions. On average, email has an ROI of $36 for every dollar spent — better than any other form of marketing. But, that doesn’t mean email marketing is easy. Marketers have tons of email metrics they can use to measure a
Email Deliverability: The Ultimate Guide to Reach Your Customers in 2022 Read More »
Personalization is vital in marketing, with customers expecting brands to treat them as individuals. In a recent survey, 45% of consumers said they were likely to take their business elsewhere if a brand failed to offer a personalized experience. The same need for personalization applies to email marketing. Marketers have to cater to their specific
How to Increase Open Rates With Email Targeting Read More »
Email changed the world. No longer did you need to send letters via snail mail. You could type up and fire off an electronic letter to anyone around the world instantly. Since then, it has grown beyond personal electronic mail to become an integral part of business and marketing strategy, offering all sorts of features
How to Create an Email Distribution List and Use It Effectively Read More »
Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that is they want to get to know you first before purchasing. However, in the process of getting to know you, they could get distracted and end up just leaving
What is Retargeting Marketing? Read More »
Did you know that roughly 45% of emails sent are considered spam? Yes, that number sounds bad. Maybe your marketing emails aren’t spam, they can be treated as one by your recipient. Note: This post was originally published in June 2015, and updated in November 2021 to include new tips and data. For some people,
10 Things You Need to Stop Doing in Your Marketing Emails Read More »
5 / 5 ( 4 votes ) If you are hunting for the best email marketing software, you are in the right place. In this review, I take you through some of the best features you should look forward to enjoying in the Sendinblue software. I have gone through some of the top reviews to
Sendinblue Review: The Best Email Marketing Tool? Read More »
A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that study said they check their email more than 10 times per day. Obviously, email is a fantastic way for small businesses to reach existing and
The Importance of Newsletters in Marketing Read More »
Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025. Needless
What is E-mail Marketing? Read More »
5 / 5 ( 1 vote ) With digital marketing constantly evolving and offering plenty of new opportunities for businesses both big and small, you definitely shouldn’t let yourself miss out on all the benefits it can have for your business. Whether you have already invested your funds in an email marketing campaign or have
5 Email List Growth Hacks For Massive Subscribers Read More »
Email marketing is one of the most effective forms of marketing. It gives brands a way to engage their audience, build a community, and increase sales. Email marketing managers are responsible for overseeing the success of the company’s email marketing efforts. In this post, I’ll show you what it takes to be a great email
How to Become a Great Email Marketing Manager (Beginners Guide) Read More »
