Insights to empower 2023 ecommerce strategies

30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies Marketing intelligence for pricing, advertising, and promotions is critical in gaining an edge against competitors Managing director at GrowByData, Prasanna […]

Insights to empower 2023 ecommerce strategies Read More »

Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency

30-second summary: Reducing reliance on canonical tags can improve product URL discovery on Shopify How you structure your products on Shopify can determine how well these pages perform Shifting reliance from canonical tags to rich internal anchor text helps build relevancy Can anything stop the relentless rise of Shopify? Back in 2012, the landscape was

Shopify SEO: How to limit your reliance on canonicals and boost crawl efficiency Read More »

5 Digital PR Strategies for eCommerce Businesses

When it comes to digital content and organic success, Google often claims “if you write it, the links and shares will come.” But we all know that’s not quite true. Thought leadership and virality aren’t gained by passively throwing your content into the black hole of the internet. To succeed, your brand needs to take

5 Digital PR Strategies for eCommerce Businesses Read More »

eCommerce Strategy