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Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a […]
Picking an ecommerce platform: WooCommerce or Shopify? Read More »
Do you have an online store? Or do you want to start one? If you do, you probably want to be found in the search results. That’s why we’ve added a new course to our Yoast SEO academy today: the Ecommerce SEO course! This course will help you set up a solid ecommerce SEO strategy,
Out now: Ecommerce SEO training course! Read More »
If you have an online store, you want to be found in the search engines, right? This has become even more important since lots of store owners have gone online in the past year and your competition has only grown! Fortunately, you can increase online visibility and sales with a kickass ecommerce SEO strategy. But
Coming soon: A training course on ecommerce SEO! Read More »
It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave.
SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more Read More »
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages
Did Google Search Console send an email with an error message? Read More »
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how
How to get ratings and reviews for your online business Read More »
This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our
SEO news in May 2021: Google introduces a new language model Read More »
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you already have a good idea of what your niche is, and you just need to
How to find your niche in 4 easy steps Read More »
If you’re looking to start selling your products online, product page SEO should be an important part of your strategy. While in brick and mortar stores customers can physically handle and inspect products at close range, they aren’t afforded the same luxury in online stores. At the same time, coming across a store isn’t as
A Guide To Product Page SEO Read More »
Every business owner with a website is looking for ways to get noticed in the search results. Now, during the pandemic, it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank well as a local business, but there is no silver bullet. As with most SEO
Improve local SEO with Google My Business Read More »
Read 5 minutes Are you planning to upgrade your eCommerce platform? The eCommerce platform migration is not an easy job as it involves complex infrastructure, user databases, running marketing efforts, etc. If it doesn’t execute accurately, the whole process brings a lot that can go wrong. There can be multiple common migration issues that the
SEO Guide for Complex eCommerce Store Migration Read More »
A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want
SEO news in April 2021: More time for your Core Web Vitals Read More »
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing
7 ways to improve product descriptions in your online store Read More »
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the
Rich results for products with Schema.org structured data Read More »
