eCommerce SEO

13 essential ecommerce metrics: how to track them and set KPIs for an online store

In the world of ecommerce, you may find yourself bombarded by data. Marketing, sales, product list management, and customer support software measure every aspect of your online business. They also produce more metrics than you […] The post 13 essential ecommerce metrics: how to track them and set KPIs for an online store appeared first […]

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5 blog topic ideas for your ecommerce site

A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can

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Black Friday & holiday season SEO 2022: 7 tips to start preparing!

The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now is the time to start planning for the most beautiful time of the year. So,

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Product identifiers like SKU and GTIN are essential for ecommerce SEO

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you

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Maximizing efficiency for ecommerce paid campaigns

30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google

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How to get ratings and reviews for your business

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how

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How Site Speed Impacts Conversion Rate of Ecommerce Website

Read 4 minutes Does site speed impact conversion rate of eCommerce websites? Absolutely Yes, studies have found that the longer your site takes to load, the fewer conversions you’ll get for your website. Whether you’re a business that is looking to increase subscribers or sell products online, site load time is significant for user experience

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E-Commerce CRO: Ecommerce Conversion Rate Optimization Tips

Read 10 minutes Studies have consistently shown that generating leads and sales isn’t that simple for eCommerce websites but with eCommerce conversion rate optimization (CRO) you can get a better conversion rate. A conversion rate for online retailers is one of the most valuable means to measure return on investment (ROI) and see whether or

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Ecommerce SEO Audit Checklist in 2022

Read 7 minutes If you’re in the retail business you must be looking to rank higher on SERPs and increase sales. And to achieve this Search Engine Optimization is a critical necessity for eCommerce websites. An SEO best practice fulfills everything that your eCommerce website needs in order to get better online visibility and higher

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Five must-haves of a conversion worthy ecommerce website

30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact

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How to Do Keyword Research for An ecommerce Website?

Read 6 minutes Keyword research is the cornerstone of every eCommerce website optimization. If done well, it unveils the phrases, terms, queries, and answers that are critical to your users and customers. Excellent keyword research provides direction for what type of content should be optimized for your eCommerce store. It supports your business goals, like

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Ecommerce SEO Best Practices: How to Improve Your Ecommerce SEO and What Ecommerce Sites Can Learn From Unicorn Startups

TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s important to know which aspects of SEO are most impactful. This article covers seven e-commerce

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How to add global identifiers on variable products with WooCommerce SEO

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want

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How to do SEO for boring products

By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances, paper clips or emergency exit signs. We have all had or have been that customer

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Checkout page UX – How to provide a good user experience on your checkout page

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a

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WooCommerce SEO Tips to Boost Your Ranking

Read 4 minutes Launching a flexible, user-friendly eCommerce store with WordPress and WooCommerce is quite simple. But SEO for WooCommerce is a whole different ball game to get shoppers to your store. Use-friendly websites with unique content will be at the forefront, but you need to take into account several caveats and nuances to get

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7 ways to increase sales by creating trust

The key to converting a visitor into a client is trust. Even if your main product is not very exciting, it can be sold online when visitors know that you’re the best supplier. So, how do make sure your online WordPress or Shopify store looks trustworthy? We’ve compiled a list of seven tips for you

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How to handle out-of-stock products for ecommerce SEO

As an online store, you want to sell as many units of your products as possible. But, every online store will eventually reach a point where products run out of stock. Then comes the big question: how should you handle these out-of-stock products properly for ecommerce SEO in your WooCommerce or Shopify store? As in

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6 reasons why the Yoast SEO Shopify solution will boost your rankings!

Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been

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How the right Shopify SEO tools can boost your traffic

One of the ways to draw more potential customers to your online store is by using SEO. And believe us when we say that there’s a lot you can do yourself when it comes to SEO. But getting started and spending enough time on it is tricky when you’re running a business. That’s why it

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How to become a Shopify SEO expert

Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners.

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The call to action: Where do you want me to click?

Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this

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How to add a blog to your Shopify store

You’ve just set up your new online store on Shopify. Or maybe you’ve already been on Shopify for a while. Regardless of how new your Shopify store is, you probably want to attract some more people to your website. A great way to draw people in is by creating content that they’re searching for online.

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Ecommerce SEO: how to sell more online

You’ve probably noticed that ecommerce has grown into this huge thing. In the pandemic years, the growth accelerated even more as people did more of their shopping from the safety of their own homes. In Q2 2020, customers in the US spent $1 in every $5 online — a rise of over 44% from the

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Improve local SEO with Google My Business a.k.a. Google Business Profile

Every business owner with a website is looking for ways to get noticed in the search results. There are loads of tactics to rank well as a local business, but unfortunately, there is no silver bullet. As with most things SEO, this is a combined effort. One of the ways to get noticed is by

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