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At Yoast, we like to say: “Content is king”. But what does that mean? In short, it means you need content to rank. But not just any content. It needs to be meaningful and original. In this SEO basics post, we’ll explain why you need content to make your site attractive for visitors. We’ll also […]
What is thin content? Read More »
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize
What is keyword cannibalization? Read More »
Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll consider the issues and options for getting multiple posts about the same topic to rank.
How to get similar pages ranking Read More »
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your
10 tips to improve the quality of your page Read More »
Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which URL to show in the search results. This can hurt the ranking of a webpage, and the problem only gets
Duplicate content: Causes and solutions Read More »
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that
Content maintenance strategy: 6 tips for a cleaner website Read More »
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual SEO — if you want to ensure your website will be found and used well
What is international SEO? Read More »
A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link tags with the attribute rel=canonical), you can have these on your site without harming your
rel=canonical: the ultimate guide Read More »
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or team, you can’t always spend a lot of time on your SEO. You probably have tons of other things to do! Here, we discuss a few small yet impactful things
Everyday website optimization: 6 tasks for your daily SEO routine Read More »
