Digital Marketing

A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop […]

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Best Domain Authority Checker Tools (100% Free)

A domain authority checker or da checker tool provides an insight into the authority of your website. Domain authority can be a difficult concept to understand for website owners. Although this number doesn’t influence your SEO performance, or how Google perceives your site, it can be an important tool in growing your online presence. Domain

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7 Best Retargeting Courses (Free & Paid)

When a potential customer lands on your website or sales page, they won’t always be ready to buy. In fact, the majority of customers will need to do more research, evaluate your company, and consider their options before whipping out a credit card. A good retargeting course can teach marketers how to leverage more conversion

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Wrapping up 2021 with our top 10!

30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search

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How to Get Started With Affiliate Marketing (Step-By-Step Guide)

Affiliate marketing provides a low-cost way to generate an online income. While it is an effective way to build a business, you need to know how to do affiliate marketing if you want to be successful. In this post, I will walk through all the steps needed to start an affiliate marketing business. How to

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Santa’s 7 Christmas Day Marketing Ideas You Can’t Miss

Read 4 minutes One thing no pandemic can take away from us is our spirit to celebrate and cherish festivals. Christmas is coming and your business must leave no stone unturned to raise a toast to your customers, and the market. Stats show growing consumer trends around Christmas every year. (Source: Promo.com) Remember, your stakeholders

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How to Become an Affiliate Marketer (10 Steps)

Want a great way to earn a sustainable income online? Then it’s time to learn affiliate marketing. Affiliate marketing is one of the most popular channels used by companies to drive sales, leads, and brand awareness. As an affiliate marketer, you can earn money subtly driving your followers towards specific products and services. Every time

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Best Google Analytics Courses for Beginners (Free & Paid)

If you’re going to succeed in the competitive world of online marketing and SEO, you’ll find a lot of value in a Google Analytics training course. Google Analytics is often the key to ensuring a marketing campaign is successful, particularly if you want to thrive in the search engines. Google Analytics is kind of like

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Four tips for SEM teams to adjust to a privacy-focused future

30-second summary: Within the digital marketing space, the conversation around privacy and cookie changes has focused heavily on programmatic and paid social But how will third-party cookie deprecation and new privacy regulations impact paid search? Here is what search marketers can expect and how to prepare In the digital marketing world, targeting, measurement, and optimization

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Best Entry Level Digital Marketing Jobs For 2022

Getting a digital marketing job is the first step for starting a career in digital marketing. The good news is that there are plenty of entry-level marketing jobs you can pursue, even if you have no experience. In this comprehensive guide, you’ll learn everything you need to know about entry-level digital marketing jobs including: Where

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How to Add Facebook Pixel to WordPress (2022 Update)

To utilize Facebook’s powerful advertising capabilities, you need to install Facebook’s pixel code on your Website. In simple terms, the pixel is the bridge between your website and Facebook. Without installing the Pixel, you won’t be able to measure the effectiveness and profitability of your Facebook campaigns. So, if you plan to run any type

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The Top 7 Free Online Tools for Small Businesses

Are you a small business owner looking for cost-effective ways to promote your outstanding product or service? No matter how good our products and services are, smart marketing tools are critical for business growth. There are a plethora of free and user-friendly online marketing tools available today to reach your target audience and promote your

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Difference Between Retargeting and Remarketing

Retargeting and remarketing are marketing strategies that allow businesses to connect with their past audiences. Many view the terms as one and the same but they do have their differences. In this post, we will break down the difference between retargeting and remarketing and when it is best to use each for your business. Remarketing

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What is Content Writing? (Beginners Guide)

The term content writing has grown increasingly common over the years, as traditional forms of advertising have fallen to the wayside. Companies from all industries have discovered that success in the digital age requires more than traditional, outbound marketing strategies. With content writing, companies can build emotional relationships with their target audience, paving the way

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Recent and Upcoming Changes to Google Ads [2021 – 2022]

Google is constantly updating their services in order to provide users the most streamlined and effective tools possible. Advertising sophistication is constantly improving as automation and machine learning make search capabilities increasingly more exact and expansive. Moving into 2022, there are a few changes to Google Ads of which users and digital marketers should be

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2021 Google updates round up: everything businesses need to win at search

30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized

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Is Digital Marketing a Good Job?

Digital marketing is a fantastic job for everyone looking to start a career in a high-growth industry. You don’t need a specialized degree to start working as a digital marketer. You can acquire the necessary skills online through dedicated courses and by working on your own online properties. Digital marketing jobs offer fantastic opportunities to

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Best Tips to Choose the Right Keywords for Your SEO Campaign in 2021

Are you planning to launch an SEO campaign to boost organic traffic to your website? Not sure how to find the right keywords for your website? If that’s the case, you’ve come to the right place. When it comes to keyword research, you’ll have many questions because it’s one of the most significant aspects of

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How to Pass Google Digital Marketing Final Exam

In this guide, you’ll learn how to pass the Google digital marketing final exam on the first attempt. I’ll explain what to expect in the exam and give you a list of exam questions and answers to prepare for the big date. The Google Digital Marketing Certification (Fundamentals of Digital Marketing) offered by Google Digital

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How to Market Online Courses Like a Pro

Are you wondering how to market online courses to build your new, educational brand? Demand for online education has grown significantly in the last couple of years, particularly since the pandemic. Modern students are comfortable using digital courses to expand their knowledge, discover new skills, and even become more successful in their jobs. Unfortunately, the

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How To Sell Your Online Business At The Highest Possible Value

Selling your online business is not difficult. What is challenging is to sell it at a price that would make the seller (you) and the buyer happy. To win this challenge, you need to do some preparation work in advance. Making an impulse decision to sell your website will not get you the maximum value.

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7 Holiday Marketing Strategies for Your Business

Read 6 minutes Most organisations look forward to the holiday season every year because of the big business the season comes brings. During the season, other organisations in your trade are preparing themselves to stand out when the purchasing spree of the holiday season starts. You do not want your business to be left out

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7 Top Digital Marketing Tools Worth Considering

5/5 – (1 vote) Digital marketing tools are the in-thing. The relation between online marketers and digital marketing tools can be compared to the one between both hands of the human body. You see, you cannot clap without the other! I am a huge fan of using the latest (and popular) digital marketing tools simply

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10 Best Online Graphic Design Courses (Free & Paid)

The number of graphic design courses available online has skyrocketed in recent years. The digital age offers endless opportunities for people with graphic design skills. Whether you’re interested in making logos, designing games, or building beautiful websites, there’s something for everyone. In this article, we’re going to be exploring some of the best, most informative

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Top 7 Best Free Website Monitoring Services

A website monitoring service is a very useful tool for all kinds of online businesses. Among other things, it can monitor if your website is down and notify you to take corrective actions. The best part of all, there are a number of reliable and free website monitoring services you can use without paying a

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