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Seven huge, yet common SEO mistakes to avoid in 2023

Seven huge, yet common SEO mistakes to avoid in 2023

30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility From filling an entire page up with nothing but images to creating tons of bad keywords or spending too much time on meta keywords Here […]

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Five must-haves of a conversion worthy ecommerce website

Five must-haves of a conversion worthy ecommerce website

30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact

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How to Create a Blogger Outreach Strategy and Build Quality Backlinks

How to Create a Blogger Outreach Strategy and Build Quality Backlinks

Authoritative and genuine backlinks are crucial SEO elements that improve your search engine rankings. Including backlinks significantly boosts rankings on search engines like Google, as it considers backlinks as votes of confidence.  While there are several ways to add backlinks, such as sponsored links, web directories, comment links, and hidden links—all these tactics are black

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Seven Google alerts SEOs need to stay on top of everything!

Seven Google alerts SEOs need to stay on top of everything!

30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts

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The Top 7 Free Online Tools for Small Businesses

The Top 7 Free Online Tools for Small Businesses

Are you a small business owner looking for cost-effective ways to promote your outstanding product or service? No matter how good our products and services are, smart marketing tools are critical for business growth. There are a plethora of free and user-friendly online marketing tools available today to reach your target audience and promote your

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Best Tips to Choose the Right Keywords for Your SEO Campaign in 2021

Best Tips to Choose the Right Keywords for Your SEO Campaign in 2021

Are you planning to launch an SEO campaign to boost organic traffic to your website? Not sure how to find the right keywords for your website? If that’s the case, you’ve come to the right place. When it comes to keyword research, you’ll have many questions because it’s one of the most significant aspects of

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What does a Digital Marketing Manager do?

What does a Digital Marketing Manager do?

The term digital marketing is relatively new although the components that make up digital marketing have been around for a long time. It’s only in the last 10 years or so that marketers, SEOs, and the industry realized that for a complete Internet Marketing strategy you need to take advantage of all digital marketing channels.

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How to Grow a Startup Business With SEO

Start-up businesses are becoming a huge trend nowadays. In the post-COVID era, more and more entrepreneurs are leaving their jobs to start a business on their own. However, the start-up process can be challenging if you don’t pick the right digital channels. This is when SEO comes into play. If you’re trying to grow a

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What is E-mail Marketing?

What is E-mail Marketing?

Email marketing is a tried and tested digital marketing strategy. Many businesses still use email marketing as one of their main marketing channels and you can’t really fault them for that. According to Statista, there are four billion email users worldwide in 2020 and it is expected to grow to 4.6 billion by 2025.  Needless

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