How to Choose a Digital Marketing Agency

Digital marketing agencies offer direct access to expertise, innovation, and exceptional problem-solving skills, to ensure brands can generate the best return on investment from their campaigns. But how do you choose the right digital marketing agency? 5 Characteristics that Make Good Digital Marketing Agencies Digital marketing agencies are companies comprising various advertising experts versed in […]

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What is a Digital Marketing Agency and How Do They Work?

Digital marketing is one of the most important resources any business can leverage. It ensures brands from all industries can connect with their target audience across various channels, from social media to email and search engines. Unfortunately, the digital marketing landscape is a complex and multifaceted space. Excelling in everything from search engine optimization to

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RankBrain: The Effects of Machine Learning on SEO

Search engine optimization (SEO) is one of the cornerstones of digital marketing. As business continues to shift to digital, Google’s page ranking algorithms continue to shift as well. In fact, their algorithm changes between 500 and 600 times per year. Google’s priority is delivering the best, most accurate results to its search users. In order

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The Importance of Newsletters in Marketing

A 2021 study by HubSpot found that about 99% of people who have email accounts check them at least once per day. Additionally, more than 50% of respondents in that study said they check their email more than 10 times per day. Obviously, email is a fantastic way for small businesses to reach existing and

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Using Conversion Copywriting to Drive Revenue

What is Conversion Copywriting? Conversion copywriting is a science-based approach to using words to persuade customers to engage with your brand and ultimately purchase your products and services. According to Joanna Wiebe, founder of Copyhackers, landing pages that contain conversion copywriting increase leads by 25% or more. Conversion copywriting is based on data often collected

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Dragonfly Digital Marketing Named as Maryland’s Best Content Marketing Firm on Clutch Leaders Award

As they say, content is the key to successful marketing. Today, most marketers use content marketing to not only educate their customers but also build strong relationships with them. At Dragonfly Digital Marketing, we specialize in creating meaningful content to help businesses of all sizes. Headquartered in the heart of Baltimore, Maryland, our team combines

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What Does a Digital Marketing Agency Do?

Digital marketing is the way in which a brand connects with and influences habits of potential and existing customers. It is a core part of operating any business, regardless of size or industry. Digital marketing brings a brand’s advertising materials to the internet, apps, and social media – some of the main places people spend

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