Ethical Considerations in AI Marketing: Ensuring Fairness and Transparency
Artificial intelligence (AI) is transforming the marketing landscape, enabling businesses to personalize experiences, analyze consumer behavior, and optimize campaigns more efficiently. However, as AI’s influence in marketing grows, so do concerns about ethics, fairness, and transparency. Without proper oversight, AI-driven marketing can lead to privacy violations, biased decision-making, and consumer mistrust. This article from Dragonfly […]
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