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I love this scene from Jurassic Park People always remember this scene for the could/should line but I think that really minimizes Malcolms holistically excellent speech. Specifically, this scene is an amazing analogy for Machine Learning/AI technology right now. I’m not going to dive too much into the ethics piece here as Jamie Indigo […]
SEO The LSG Way: Earn Your Knowledge Read More »
Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their paid acquisition and suddenly realized how over-reliant/exposed they were on paid. Most businesses had either
What Is Going On With The SEO Market? Read More »
Hi! I’m Dan! I think the SEO discipline is a research based discipline. One of my favorite concepts is Garbage In, Garbage Out (GIGO), which I’m going to link to rather then explain but I still expect you to read it! Since bad data begets bad research begets bad tactics begets bad outcomes, I think
Dan Peer Reviews Some Research: Top Keywords by Volume Read More »
DAN THAT IS A MOUTHFUL! In another life I was an academic random internet person, deal with it and move on. So a couple of members of the team have been pushing me to document the Local SEO Guide approach to SEO and a topic came up internally over the past few weeks that I
SEO The LSG Way: Cognitive Bias and False Precision in our SERP Mental Model Read More »
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new
Should SEOs Regret Focusing on Featured Snippets? Read More »
Hey @methode any chance regex filters coming to the GSC Search Analytics report any time soon? — Andrew Shotland (@localseoguide) August 15, 2015 Well it finally happened. Google Search Console’s Search Performance report now supports regular expressions. So this is great because you can now do cool searches like: But while we waited six
(Google Search Console + Regex)|(GSC API)? Read More »
