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How to Make Your Social Media Posts Snap!

How to Make Your Social Media Posts Snap!

You’ve got a lot to say, but you know that attention spans on social media are *ahem* pretty short. In fact, if you don’t grab a viewer by the eyeballs in the first few seconds, you’ve lost them forever. So, how do you share your wealth of information with limited character counts and an even […]

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Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution

Google Analytics 4 – Everything You Need to Know About the Next Analytics Evolution

Today’s businesses are data-driven, with analytics reporting playing a fundamental role in how we understand customer journeys and experiences through multiple platforms and channels. As a result, Google’s analytics tools have evolved to provide more comprehensive and actionable insights from your databases – and that brings us to Google Analytics 4, launching in 2023. Here’s

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The Pros and Cons of SEO

The Pros and Cons of SEO

SEO, or search engine optimisation, is all about making your website more visible in search engine results by making it more appealing to the algorithms from Google and others that evaluate their content. It drives organic traffic – visitors that arrive on your website through unpaid portals – and is one of the most valuable

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Google Struggling to Index Your Website? Here’s Why

Google Struggling to Index Your Website? Here’s Why

For websites, ranking on Google is a priority. After all, your site pages are no good if people searching for your products and services don’t see them. If you’re having trouble getting Google to show your pages in search results, chances are that you’re experiencing indexing issues. Here’s what these issues are and how to

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Find Out What Google Analytics 4 Can Do For Your Business

Find Out What Google Analytics 4 Can Do For Your Business

Find Out What Google Analytics 4 Can Do For Your Business The latest version of Google Analytics, the popular web analytics platform, has just been released! This version has improved integration with Google Ads, can pull YouTube conversions into the Analytics interface, and focuses on customer-centric measurement. In the near future, Google is planning to

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These 4 Digital Marketing Trends are Shaping the Future of Business

These 4 Digital Marketing Trends are Shaping the Future of Business

If you want your digital marketing strategy to succeed, it’s important to keep track of the latest trends in consumer behaviour and the world of online marketing. Not only does this help you keep in touch with what’s new and give you some inspiration for your campaigns, but it also keeps you in touch with

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How to Improve Your Customer’s Lifetime Value with Email Marketing

How to Improve Your Customer’s Lifetime Value with Email Marketing

Customer lifetime value (CLV) is how much a customer is expected to pay for your products or services during their lifetime. Ideally, you want this number to be as high as possible – but that means you have to work for it. All your competitors want that value to be diverted away from you and

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#5 Reasons Why Your Website Isn’t Ranking on Google

#5 Reasons Why Your Website Isn’t Ranking on Google

One of the reasons many businesses come to our digital marketing agency is to improve Google rankings for their website. In this article, our SEO team exploring a number of the most common reasons for a website not ranking and explain how you can go about improving this issue. #1 – Poor Keyword Placement and

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