Data Studies

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Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study

Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for… Read more › https://ahrefs.com/blog/ppc-vs-seo-overlap-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency […]

Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study Read More »

Who’s Winning off the Back of the Affiliate Publication Drops?

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage… Read more › https://ahrefs.com/blog/affiliate-publisher-site-reputation-abuse/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Who’s Winning off the Back of the Affiliate Publication Drops? Read More »

The 50 Fastest-Growing AI Companies

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds of AI startups to our company list and run the… Read more › https://ahrefs.com/blog/fastest-growing-ai-companies/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The 50 Top Trending Tech Startups (Q4 2024)

Here’s how we built this list (and how you can do the same using Ahrefs): Here are the 10 startups with the greatest growth in branded search volume in the past year. Screenshots show historical and predicted brand search growth… Read more › https://ahrefs.com/blog/trending-tech-startups/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

The 50 Top Trending Tech Startups (Q4 2024) Read More »

I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature. In this study I attempt to… Read more › https://ahrefs.com/blog/ai-overview-keywords/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews Read More »

100 Trending Products & Things To Sell: October 2024

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months. Our final list reflects the products with the biggest increase in search… Read more › https://ahrefs.com/blog/trending-products/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

100 Trending Products & Things To Sell: October 2024 Read More »

The 50 Best Bootstrapped Backlink Builders in 2024

In this article, we’re looking at bootstrapped SaaS companies that gained the greatest amount of referring domains in the past year. Bootstrapped businesses generally don’t have huge budgets to spend on marketing, so any strategy these small-but-mighty companies use to… Read more › https://ahrefs.com/blog/bootstrapped-backlink-builders/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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The 100 Most Searched People on Google in 2024

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which… Read more › https://ahrefs.com/blog/most-searched-people/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Unpacking NerdWallet’s SEO: 10 Things I Discovered 

Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy. But it’s also imperfect. As a public company, NerdWallet must openly admit when its SEO fails. Worse still, dips… Read more › https://ahrefs.com/blog/nerdwallet-seo-case-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Unpacking NerdWallet’s SEO: 10 Things I Discovered  Read More »

The 25 Biggest Traffic Losers in SaaS

…and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly… Read more › https://ahrefs.com/blog/biggest-traffic-losers/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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I Disavowed “Toxic Backlinks”: Here’s What Happened

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story. Visibility is trending… Read more › https://ahrefs.com/blog/toxic-backlink-disavowal/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

I Disavowed “Toxic Backlinks”: Here’s What Happened Read More »

50 Bootstrapped SaaS Companies Dominating SEO in 2024

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly organic… Read more › https://ahrefs.com/blog/top-bootstrapped-saas-companies/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

50 Bootstrapped SaaS Companies Dominating SEO in 2024 Read More »

9 Surprising Takeaways From Analyzing HubSpot’s SEO Strategy

They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great marketing tactic. Just copying what they do for SEO would… Read more › https://ahrefs.com/blog/hubspot-seo-case-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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You Can’t Compare Backlink Counts in SEO Tools: Here’s Why

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots of spam and junk pages that just add noise to… Read more › https://ahrefs.com/blog/link-index-comparison/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

You Can’t Compare Backlink Counts in SEO Tools: Here’s Why Read More »

Does Adding a Related Post Section Help Your Blog? We Tested It

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would… Read more › https://ahrefs.com/blog/related-posts-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Does Adding a Related Post Section Help Your Blog? We Tested It Read More »

Keyword Diversification: Cannibalization’s Good Twin (SEO Study)

Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a sample of 80 keywords with… Read more › https://ahrefs.com/blog/multiple-rankings-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.  But how much of… Read more › https://ahrefs.com/blog/search-traffic-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023] Read More »

I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data. Here’s how they looked during the test: If you’ve been reading our blog, you… Read more › https://ahrefs.com/blog/impact-removing-content/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened Read More »

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

  We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains. The number is the percentage of domains… Read more › https://ahrefs.com/blog/site-audit-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues Read More »

Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains)

Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users whose language settings don’t match any of your localized versions.… Read more › https://ahrefs.com/blog/hreflang-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Over 67% of Domains Using Hreflang Have Issues (Study of 374,756 Domains) Read More »

The Story of Blocking 2 High-Ranking Pages With Robots.txt

I was trying to see the impact on rankings and traffic that the removal of content would have. My theory was that if we blocked the pages from being crawled, Google would have to rely on the link signals alone… Read more › https://ahrefs.com/blog/blocked-robots-test/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

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Is It OK to Remove 301 Redirects After a Year? We Tested It

This means that, in theory, signals to the original URL are permanently passed to the new one after a year. If the redirect is removed and the original page is restored, the original page has to build brand-new signals on… Read more › https://ahrefs.com/blog/are-pemanent-redirects-permanent/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Is It OK to Remove 301 Redirects After a Year? We Tested It Read More »

Examine SEO Case Study: 7 Lessons to 1 Million Monthly Visits

That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot.    How? I spoke with the co-founder, Sol Orwell, to find out.  He shared the site’s entire approach to SEO with… Read more › https://ahrefs.com/blog/examine-seo-case-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Examine SEO Case Study: 7 Lessons to 1 Million Monthly Visits Read More »

Healthline’s Content Anatomy: 5 SEO Insights to Learn From

  Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical News Today that you can see among the biggest players… Read more › https://ahrefs.com/blog/healthline-seo-case-study/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Healthline’s Content Anatomy: 5 SEO Insights to Learn From Read More »

Does Going Viral Help With SEO? Not Really

Spoiler alert: I was wrong.  There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites. Some are from when… Read more › https://ahrefs.com/blog/viral-seo/ #seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency

Does Going Viral Help With SEO? Not Really Read More »

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