10 Best Business Intelligence Certifications [2023]

Business Intelligence analysts help businesses through large volumes of data with extensive querying and analytical practices. BI experts can then produce reports and identify trends to generate actionable strategies for business optimization. We’ve reviewed some of the most reputable business intelligence certifications on the market to find the best BI training programs worth pursuing. 10 […]

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Google Business Intelligence Professional Certificate Review

Google has recently released the Google Business Intelligence Professional certificate, part of the Google Career Program. The certification will help you build data modeling, visualization, and reporting skills to become a professional BI analyst or engineer. The certificate includes 3 courses, and the total time required to complete them is around 80 hours. This comprehensive

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Google Advanced Data Analytics Professional Certificate Review

In this review, you’ll learn everything you need to know about the Google Advanced Data Analytics Professional Certificate. We’ve gone through the courses and will explain what the lessons cover, what you’ll learn from each course, and how much time you’ll need to get the Google Advanced Data Analytics Professional Certification. To help you understand

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Bounce and exit rate analytics: measure, assess, and audit to increase conversions

30-second summary: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal

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Six data-driven SEO strategies that optimize conversion rates

30-second summary: Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand these sources and their areas of impact on the consumer’s experience Atul Jindal helps you cover the ground with his advice and case

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The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has developed a new formula

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Using SEO data analytics to identify business gaps

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of

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Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your

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