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Google doesn’t always spider every page on a site instantly. Sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. In this article, we’ll discuss what a ‘crawl budget’ is and what […]
How to optimize your crawl budget Read More »
Do you want to outrank your competition? Then basic knowledge of technical SEO is a must. Of course, you also need to create great and relevant content for your site. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, it’s good to understand one of the most important concepts
SEO basics: What is crawlability? Read More »
If you own a website or are thinking of creating one, you should be mindful about your ecological footprint. Because the tech industry plays a big role in the current climate crisis. With its data centers, large manufacturing operations, and huge amounts of e-waste, it’s accountable for nearly 4% of global CO2 emissions. Which, shockingly
Why you should care how green your website is Read More »
Today, we’re very excited to be releasing Yoast SEO 20.4. With this release, we’re bringing our crawl optimization feature to Yoast SEO Free. With this feature, you can improve your SEO and reduce your carbon footprint with just a few clicks. This blog post will tell you about this feature and why we’ve brought it
Yoast SEO reduces your site’s carbon footprint with crawl optimization Read More »
In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t
What’s technical SEO? 8 technical aspects everyone should know Read More »
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need
Is your site the victim of internal site search spam? Read More »
Today we are launching the first two in a series of technical SEO courses: Hosting and server configuration, and Crawlability and indexability! SEO is about more than using the right keywords and writing great content. Without a solid technical foundation, you risk losing the benefits of all your other SEO efforts. We know that technical
Out now: Two technical SEO courses on hosting and crawlability Read More »
Bots have become an integral part of the digital space of today. They help us order groceries, play music on our Slack channel, and pay our colleagues back for the delicious smoothies they bought us. Bots also populate the internet to carry out the functions they’re designed for. But what does this all mean for
Bot traffic: What it is and why you should care about it Read More »
One of the most important aspects of SEO is ensuring your content is crawled and indexed by search engines. In fact, without your content in the index, your website won’t be able to generate traffic from search at all. But indexing isn’t always a fast process. There are a lot of factors affecting how fast
IndexNow: What it is and how it benefits you Read More »
hreflang tags are a technical solution for sites with similar content in multiple languages. The owner of a multilingual site wants search engines to send people to the content in their language. Say a user is Dutch, and the page that ranks is English, but there’s also a Dutch version. You would want Google to
hreflang: the ultimate guide Read More »
Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google can’t index your site it can’t appear in the search results. The basics of
What is indexing in regards to Google? Read More »
Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must.
What is crawlability? Read More »
How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website.
SEO for a new website: the very first things to do Read More »
We’ve said it way back when, but we’ll repeat it: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result, their site shows up in the search engines anyway. Do you know why it keeps amazing us? Because
Preventing your site from being indexed, the right way Read More »
