cookieless strategy

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From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

From cookie, to beyond CRM and constant consent – why cookieless means a brighter future for digital experience

The demise of the cookie as we know it may have been given yet another stay of execution by Google, but let there be no doubt: its end is coming. Yet, people are still underprepared: one recent study of 500 CMOs in the UK and US suggests that nearly 50 percent are not well prepared […]

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The inner workings of search advertising in a cookieless world

The inner workings of search advertising in a cookieless world

30-second summary: As third-party cookies will eventually phase out and marketers search for alternate approaches, they may find themselves lost in a sea of data when attempting to measure and evaluate the impact Focusing on the quality of users instead of attributable conversions can mitigate the inconvenience of losing third-party cookies The shift from cookies

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