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11 Types of Keywords That Every SEO Should Master

11 Types of Keywords That Every SEO Should Master

Keyword research is a fundamental part of SEO. If you target keywords that are too competitive, you may never reach page one. And if you only target low-volume, long-tail keywords, you may never earn your website any significant traffic. Getting this balance right and understanding which keywords to target is the key to getting content […]

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7 Steps to Creating an Effective Call to Action

7 Steps to Creating an Effective Call to Action

As a copywriter (and the CMO of a content writing service) writing conversion-optimized content has been a big part of my life for longer than I’d like to admit. Over the years I’ve picked up a few reliable, and repeatable steps that we now use every time we write a CTA for one of our

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